In 1972, A.G. Barr acquired the Tizer brand. [2] In 2001 the company acquired Findlays Mineral Water which is sourced in the Lammermuir Hills. [4] In 2002, Roger White joined A.G. Barr as managing director, and in 2004 became the first chief executive from outside the Barr family. [5] This is from the lovely people at BARR who brought us the fabulous drink that is Irn Bru, they have a new limited edition on the shelves... Bubblegum! When I told Spectre what drink they had released he replied; “How can you chew it if it’s made from girders?” :-D I chilled the drink, to try and make it as refreshing as possible, and then poured it out into my glass. It was blue, and by that I really do mean blue, quite a bright shade too. There was an impossibly sweet smell too. Oh boy! Leishman, David (April 2017). " "Original and Best"? How Barr's Irn-Bru Became a Scottish Icon". Études Écossaises (19). doi: 10.4000/etudesecossaises.1206. In November 2012, the company agreed to merge with Britvic, which produces drinks like J2O, Tango and Robinsons, as well as holding the authority to produce Pepsi for the UK market, to create one of Europe's largest soft drinks companies. [9] The merger was abandoned in July 2013. [10]

The Big Profile: Roger White Archived 31 July 2012 at archive.today Insider Magazine, 25 November 2008One Pound Sweets takes pride in offering the best prices for Barr Bubblegum Drink 500ml in the market. Our commitment to affordability ensures that customers can get their hands on Barr Bubblegum Drink 500ml without breaking the bank. With competitive pricing and regular discounts, One Pound Sweets provides exceptional value, making it a cost-effective choice for those seeking Barr Bubblegum Drink 500ml. A.G. Barr Acquires Rio Soft Drinks Brand". ESM Magazine. 24 October 2023 . Retrieved 25 October 2023.

I tentatively took my first sip. Wow! It was indeed super sweet and tasted like bubblegum ice lollies, the kind I used to buy as a kid. This drink does have the unmistakable taste of that bubblegum flavour, it’s very sweet and the taste is over powering, but part of me quite liked it. It made me nostalgic despite its super sweet tone, but I could imagine that kids who are the target market would just lap it up! Loulla-Mae Eleftheriou-Smith (29 September 2010). "AG Barr profits bolstered by exotic fruit drink Rubicon". Marketing Magazine. Haymarket.