To launch the new bottle, Campari will host ‘the largest drone show ever seen in Europe’ on 4 and 5 May, lighting up Milan’s skyline to be viewed from across the city. It will surely bring surprise and pleasure to people all over the world and promote the splendid culture exchanges of spirits as well as the mutual bond between China and Italy, leading to prosperity and development of the global spirits industry.” Campari’s success is tied to its secret infusion of herbs, spices, and fruit peels mixed with carefully-calibrated blends of alcohol and water To launch the new bottle, on May 4th and 5th Campari will host the largest drone show ever seen in Europe, lighting up the city's skyline, specifically Sempione Park – viewed from across the city. The display will last 12 minutes and bring the iconic Milanese symbols to life through a spectacular show of illuminations. "With this event and the presentation of the new Campari bottle, we wanted to pay homage to Milano, its resourcefulness and its excitement, traits that deeply bind it to the spirit of our brand"- explains Julka Villa, Campari's Global Head of Marketing -"Not only seeing the sky of Milano lit up in red through an incredible spectacle, but also with a concrete contribution by investing in a cultural project that will further enrich this city to support the art of filmmaking, something that has always been part of Campari's soul." The newly redesigned bottle, which pays homage to Milano, and Campari Spritz, a symbol of the Milanese Aperitif.

Born in Martinique in the Lesser Antilles in the eastern Caribbean Sea, Trois Rivières’ Rhum Agricole is distilled from freshly squeezed sugarcane juice.

Villa noted that the Campari bottle has featured its birthplace of Milano since 2006. First, it was displayed on the label of each bottle, before being decorated with elegant, embossed details that “highlight its charm” in 2013. Campari and Soda: If you’re seeking a simple and refreshing option, a Campari and Soda is the perfect choice. Fill a tall glass with ice, pour in 2 ounces of Campari, and top it up with soda water. Stir gently, and garnish with a lemon wedge or a sprig of fresh mint. This classic combination allows the vibrant and bitter flavours of Campari to shine through while offering a lighter, thirst-quenching experience. In this glamorous setting we will serve unforgettable creations served by some of the most awarded international bartenders to a global audience. We hope with this launch we can share the Milanese aperitivo culture to elevate social gatherings across the world. Galleria Campari opened in 2010, the year of the brand’s 150th anniversary. It’s located inside the Liberty building in Sesto San Giovanni, Milan, which was also the first Campari production plant. Campari has always been bitter, but it’s not always sold that way. Upon the initiative of its former Director Mr. Bourdillon, Maison La Mauny contributed to the recognition of the Martinican terroir and rum-making process so that it also acquired the AOC label, a true guarantee of quality and authenticity. In the past and nowadays, Maison La Mauny premium agricole rums have always been renowned for their quality and are awarded the most prestigious medals at International Rums Competitions.

In fact, the vibrant iconic apéritif was first sold on draft in vats and served in decanters, before adding a brand label in 1888 and finally featuring the brand logo that is recognisable today in 1912.” Drinks historians contend that the practice of offering a bitter beverage prior to a meal, known as an appetite-stimulant or aperitivo (derived from the Latin word aperire, meaning ‘to open’), likely gained popularity across the world thanks to Gaspare Campari’s innovative genius. Cinzano Prosecco D.O.C. is an aromatic sparkling wine, from the best vineyard areas of the Colline Trevigiane. It is a young sparkling wine, with a vivacious froth and subtle but persistent perlage.

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In the decades following its original launch Campari became an increasingly popular drink throughout Italy and around the world Change the plan you will roll onto at any time during your trial by visiting the “Settings & Account” section. What happens at the end of my trial? The Plantation benefits from an exceptional terroir that retains all the wealth and flavor from the sugarcane and gives Trois Rivières’ rums their character and their rich flavors: over 1,700 acres of land, gently stroked by trade winds, overlook the sparkling sea in the sunniest, far-South part of the island. That is especially true for Campari as it contains sugar in high amounts. So, if you keep the Campari (opened or unopened) on your bar shelf for long, you will notice a change in its taste and aroma. Cinzano Asti D.O.C.G. is the most renowned of all the Cinzano sparkling wines. It is produced using white Moscato grapes from the D.O.C.G. area of Asti, in the heart of Piedmont. It possesses a sweet and fruity flavour.

While the specific details of Campari’s secret recipe may remain unknown, barring to the few individuals who are entrusted with its production, the mystique surrounding this red gold only adds to the allure and curiosity of this beloved Italian aperitif. How to drink it To launch the new bottle, on May 4th and 5th Campari will host the largest drone show ever seen in Europe, lighting up the city’s skyline, specifically Sempione Park– which will be closed to the public for the event, but viewed from across the city. The display will last 12 minutesand bring the iconic Milanese symbolsto life through a spectacular show of illuminations. The MoU was signed in the presence of key officials from both sides. Campari Group officials including CEO Bob Kunze-Concewitz; Group Deputy CEO and Managing Director, Asia Pacific Matteo Fantacchiotti; Managing Director, Italy Matthijs Kramer; and Managing Director, China Pauline Cha were in attendance. CHINA. On 22 November, Campari Group and Sichuan Yibin Wuliangye Group (a large state-owned liquor enterprise and owner of Wuliangye Baijiu -Ed) signed a Memorandum of Understanding (MoU) on strategic cooperation to jointly develop its businesses in China and the wider international spirits market. To date, Campari has collaborated with renowned filmmakers, actors, and authors, leaving an indelible mark on the industry. Its iconic advertising campaigns feature notable film personalities, while its sponsorship of high-profile events like the Venice Film Festival and Cannes Film Festival showcases its commitment to the art of filmmaking.Campari’s success is tied to its secret infusion of herbs, spices, and fruit peels mixed with carefully-calibrated blends of alcohol and water.Lombardy-based beverage producer Gaspare Campari developed the bitter liqueur using an undisclosed recipe that involved as many as 60 diverse herbs, spices, barks, and fruit peels. Among the ingredients were chinotto, a bitter citrus fruit, and cascarilla, the bitter and fragrant bark of a shrub found in the West Indies. Campari’s bittersweet flavor profile arrives via the infusion of alcohol and water with bitter herbs, aromatic plants, and fruit. According to Eligio Bossetti, a historian at Villa Campari, only three individuals know the exact recipe, which is rumored to contain up to 80 ingredients. The formula is so secret, in fact, that the identity of the three recipe holders is also a closely guarded secret. The color is (usually) artificial. In the decades following its original launch, Campari became an increasingly popular drink throughout Italy and around the world. Its allure spread like wildfire also thanks to its unique taste, its elegant bottle, and its innovative advertising campaigns. The secret recipe, which has remained the same since its creation, is based on some of the natural substances found in the artichokes, including ‘cynarine’. Created by Angelo Dalle Molle, a Venetian entrepreneur and philanthropist, Cynar was launched in Italy in 1952. Since then, the brand has grown and is now distributed internationally.

Key stories from China and related to Chinese travellers are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us. This launch is just the start,” said Villa. “Over the next months you will see an international roll out of the new bottle. This includes an exciting opportunity to present the newly redesigned bottle in the Campari Lounge at Cannes, and at a series of events hosted by Campari at the Cannes Film Festival, of which Campari is the official partner for the second year. If you want to use a bottle of Campari to its full extent without compromising its aroma or flavor, keep these things in mind.

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After ten years, Campari is announcing the evolution redesign of its bottle inspired by Milano, birthplace of the Aperitivo ritual, with an innovative and timeless design. In strict accordance of AOC standards, our amber rums are matured for over 12 months in large-capacity oak tuns. Slowly and very gradually reduced to 40%, these few months spent in wood impart a superb golden, luminous hue to these delicate rums.