My old co-worker on Pretty Little Liars Shay Mitchell even partnered to create Barbie pink suitcases!

The Barbie ® movie encapsulates the power of nostalgia, history, culture and color psychology. The epitome of how successfully a brand can become if it thinks completely and emotionally through a marketing campaign. The first is gender norms and stereotypes. The color pink, often linked to femininity, has sparked conversations about how societal expectations influence the way we perceive and define gender roles. But here we were: myself and my reluctant but dedicated husband going to the local theatre at 11:10 am on a Friday. The theatre was about halfway filled with people wearing pink, ready to see the movie. A row of teenage girls in front of me in sequin pink skirts, headbands, and dresses. Two middle-aged women - one with a pink top and the other with her pink handbag in solidarity. The movie was all about Barbie in the real world, and the marketing department made the genius move to bring Barbie ® into our real world, with Mattel ® leading the charge. Ruth, the creator, appears again entirely in a strong, cobalt blue while Ken waves goodbye in a pink, blue, and yellow sweatshirt.

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This is why I was so excited to study this phenomenon. It's not just a brand. It's not just a movie. It's not just a cultural phenomenon. But it IS all tied together due to color. One color: pink. And who could blame us? From what we've saw before the movie made it to cinemas (you know, the Insta pics and YouTube clips), the London-based costume designer Jaqueline Durran has had quite the blast creating the outfits for the film. We're so here for the references to the doll's OG '50s and '60s looks (we're talking gingham prints and retro silhouettes) alongside sportswear and disco references from the '80s. Pantone ® partnered with Barbie ®, releasing a doll in its signature pink in 2011with the colorDA1984. To understand the impact of a color on culture, it has to be studied throughout history. Since Barbie ® didn't start with ties to pink, I had to dig into the history of the brand to see when the change happened and why. Dee Madigan, creative director of Campaign Edge, talked of the risk: " There's a real risk to some of that organic stuffbecause if the movie had been a bomb or people hated the marketing, people could use those assets to create bad memes...you lose control of the brand a bit."

Not only is there excitement and joy at the new experiences, but all of us who grew up with Barbie ® are nostalgic and loving it!Mr. Newspaper, an extremely popular color analysis filter creator on TikTok, created multiple Barbie pink filters so users could see which type of Barbie pink looked best on them. This has led to discussions about the influence of media, including toys like Barbie ®, on individuals' self-perception and self-worth. The toy she was invented from was actually a gag gift for men! Mattel ® bought the rights to her and renamed her. The truth is, we live in a world where brands are constantly shaping our perception of color - just like we highly anticipate what color Pantone will deem "color of the year." We've seen Barbie's history, and we've analyzed the movie...but we haven't yet looked at the marketing efforts by Warner Brothers ® to make the movie a hit.

If you are still contemplating whether a Prime membership aligns with your needs, you can also make use of the free trial.I believe all of this contributed to the creation of the movie and Mattel ® being willing to work with the studio.

Every movie has movie posters, right? Normally, there's a pretty standard formula for creating one - but this was different too. The strategic use of pink, along with a brilliant marketing strategy, has not only made Barbie ® an enduring icon but has also inspired a broader shift in breaking gender stereotypes and empowering children to dream big. Why has Barbie ® catapulted into international stardom, grabbed the heart of my barista, and had publications chasing me all week wanting thoughts on the power of color psychology in the film? Using pink made fans build even more allegiance to the brand. And it stayed top-of-mind because brand partners kept releasing new Barbie ® pink products. Not surprisingly, Barbieland ® is filled with all pastel colors. If you've know about color analysis, this would be within the traditional "spring" palette. That means every color has a white undertone - giving it that spring feeling. Very light, bright, happy, and young.

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The new live-action film about the iconic doll, starring Margot Robbie and directed by Greta Gerwig, has leant right into Barbie's association with the colour, its set designers working with a palette of 100 different shades, and apparently contributing to a global shortage of pink paint. The movie's all-conquering marketing campaign has left a sea of pink wherever it goes, from billboards, buses and the cast's (pink) carpet outfits to a real-life Barbie Dreamhouse on Airbnb, more than 100 brand tie-ins and a Google takeover. This has been the case throughout history, but in a different way. It started as a color reserved for boys, as it was derived from red.