Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, JεB and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. The vodka is masterfully infused with a distinctive blend of blood orange and zesty lime as well as other natural flavours. White Grape Ciroc Vodka is refreshing and sophisticated with delicate juicy grape and tropical fruit flavors. This will come as no surprise to some, as scientists argue that all vodkas are liberated of gluten through the distillation process. Nevertheless, it is a sound marketing move for the Ciroc advertising to mention this specifically. This is especially true for flavored vodkas, as people assume they could possibly have ingredients with gluten even if the base ingredient doesn’t. Common Recipes: What to Mix With Ciroc Vodka Hi there, I am James Hart, an ex food and liquor photographer, who has a keen passion for different kinds of wines and liquors.

Launched at Milan Fashion Week, CÎROC Vodka has collaborated with Italian fashion house Moschino on a new limited-edition bottle design, plus a global event series spearheaded by Moschino creative director Jeremy Scott.The high-end vodka didn’t do very well in its early years, that is until Diageo harnessed the power of popular culture to advertise it. Marketing responsibilities were surrendered to hip-hop star Sean “P. Diddy” Combs in 2007, who then embarked on an aggressive marketing campaign. In the music world, Ciroc was elbowed into a variety of music videos, got massive visibility at concerts, and recently even had its name put on a studio in Los Angeles that donates its services to aspiring musicians as a marketing tactic. Ciroc vodka is a premium beverage brand created by the British multinational alcoholic beverage company, Diageo. The reason for the higher price, when compared to low-cost brands, is the vodka's ingredients. Unlike most vodka brands, Ciroc is produced by distilling grapes rather than the usual grains or potatoes. Whether or not the taste is affected at all is a matter of serious contention online! Some people claim it tastes strongly of grapes while others assert it just tastes like vodka (which is not to say other flowery terms won’t be added to the description, like “luscious,” “complex,” or even “revolutionary”). On the CÎROC x Moschino collaboration, Jeremy Scott, Moschino creative director, said: “I love the cheeky, playful nature of CÎROC. It connects perfectly with my approach to both life and fashion, so the partnership felt natural; there’s such synergy. I design a lot around personal, customised twists so it’s great to bring this into the partnership too. It’s been fun to bring together our bold take on luxury and I can’t wait to see what the year holds.”

Alternatively, for an elevated experience, immerse yourself at "The CÎROC Passion Jungle Terrace," the newest go to outdoor terrace on the Fifth Floor of luxury department store Harvey Nichols, Knightsbridge. Introduced in 2003, CÎROC is an ‘ultra-premium’ vodka distilled in south-west France, using grapes as opposed to grain, potatoes or corn. In turn, the production which uses Mauzac Blanc and Ugni Blanc “snap frost” grapes, means CÎROC is naturally gluten-free, using grapes from the Cognac region, distilled five times by Master Distiller Jean-Sébastien Robicquet at the historic Distillerie de Chevanceaux. The Ugni Blanc’s first four distillations take place in stainless steel column stills, while the Mauzac Blanc grapes are distilled in copper stills. These distillations are then blended (95 per cent Ugni Blanc: 5 per cent Mauzac Blanc) and distilled once more in a traditional Armagnac style copper pot still. The CÎROC Passion Jungle Terrace will be open until the end of October from 12pm - 8pm. Book now: https://www.harveynichols.com/news/2022/09/05/show-up-with-passion-harvey-nichols-knightsbridge/. Visit with friends and family and enjoy a selection of bespoke CÎROC Passion serves complimented with delicious food dishes. Don't miss the opportunity to get that insta-worthy picture at the beautifully crafted jungle wall and their bird of paradise tropical foliage. CÎROC Vodka was launched in 2003. Unlike most vodkas that are derived from grain, it is distilled from fine French grapes which results in a luscious and elegantly smooth mouth-feel. Created by Master Distiller Jean-Sebastien Robicquet, CÎROC, is distilled five times at the historic Distillerie de Chevanceauxin the South of France. Robicquet saw an opportunity to create a sophisticated, luxury vodka which is a reflection of the lifestyle adopted by the modern elite who dream big, celebrate their successes and go against the grain. Living in "the now" is at the heart of CÎROC Vodka, encapsulating luxury, trendsetting moments within fashion, music and popular culture.Cîroc® Summer Citrus™ starts with Cîroc® ultra premium vodka, the first ever to be produced from fine French grapes. Distilled five times to ensure quality, it is then infused with the delicate natural flavours of sun-kissed blood range and zesty lime creating a refreshing summer taste.