But there’s nothing to worry about because in this FOMO marketing guide, we will explain what FOMO means, what FOMO marketing is, and why it is so effective.

It’s super simple to set up and you can completely customize your feed. You can choose from different layouts, design the feed to match your brand, hide or show likes and comments, highlight specific posts, and more. Limited-time offers are a smart marketing move. People will jump on them like there’s no tomorrow. But it’s not the time-constraint alone that entices conversions and sales. As we’ve discussed, the way you write your ad will not just affect your success rate now, but in the future.

miss out on (something)

With more than 3 billion active social media users worldwide, according to We are Social, that’s a huge potential audience.

This means that you forgot to write a word. It should have been there, but you accidentally did not put it in, or perhaps you didn't know that you should. I think this probably what you mean to say. If you’re in the software business, you could even show the number of users. Software companies often use FOMO with beta trials, where accepting limited numbers makes those few spaces seem very desirable. If your eye causes you to sin, tear it out and throw it away. It is better for you to enter life with one eye than with two eyes to be thrown into the hell of fire.” (Matthew 18:9) But there’s another way to pique visitors’ interest by using a FOMO marketing tactic: expiring content. Expiring content mixes urgency, scarcity, and exclusivity to ramp up that FOMO vibe.Missing out" implies not doing something enjoyable or desirable, so it wouldn't be used for not doing something correct, like writing a word. If you have recently moved into adulthood, you may want to change your birthdate if it doesn’t work automatically.

According to Optimizely , when Kapost tested their calls to action, they found that out of the top 15, 10 of them used the term “get” and 9 of them used the term “your.” Giving a freebie is a good way to attract customers. However, you can make it even more effective by limiting that freebie. Offline, you see this tactic when stores offer a gift or special discount to the first 100 customers, and that usually makes hundreds of people line up. It’s a gentle reminder that sometimes amazing opportunities hide in plain sight, waiting for us to notice them.

Memes

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! You don’t have to hide the fact that you’re using FOMO marketing. You can come right out and say it, as Rue La La does in this campaign: A one-time offer creates the biggest sense of FOMO (fear of missing out). Here’s one from a local producer of heirloom potatoes. Recommended Reading: 18 Best Social Proof Software Tools to Boost Sales Influencer Partnerships and Collaborations