UFC ANNOUNCES GLOBAL MARKETING PARTNERSHIP WITH LOGAN PAUL AND KSI FOR THEIR PRIME BEVERAGE BRAND | UFC". www.ufc.com. January 31, 2023. Archived from the original on February 4, 2023 . Retrieved February 4, 2023. It encourages them to want sweet drinks, when plain water is the answer and helps them develop a sweet tooth which is not good for the future in terms of a healthy diet and controlling their weight.' Receive newsletters with the latest news, sport and what's on updates from the Liverpool ECHO by signing up here

Most of the people feel energized after the consumption of the Prime Energy drink and they also find the flavors of the energy drink is much better than the Prime Hydrating drink. Some of them said that Prime Energy drink is much better than the Red bull. a b c Pandey, Manish (January 27, 2023). "Prime drink: How KSI and Logan Paul made it so popular". BBC News. Archived from the original on January 29, 2023 . Retrieved January 30, 2023. This energy drink is surely a healthy addition to be incorporated into your daily schedule. These Prime cans are a good source to provide the required amount of energy.Ross, Alex (March 4, 2023). "School in Bristol bans Prime drink over what's inside the bottles". Bristol World. National World. Archived from the original on March 31, 2023 . Retrieved March 31, 2023.

Prime Drinks, launched by YouTubers KSI and Logan Paul have landed in the UK, and the USA, and caused a media frenzy! But how much of what’s being reported is the truth and how much is fake news? Watch this video to find out what the socials, online news and newspapers have been saying.Prime actually refers to the line of drinks – both versions, mentioned above. Only one qualifies as an energy drink. The legal definition of an energy drink in the UK is one that contains 150mg of caffeine per litre or more. Why is Prime drink so popular? Acesulfame potassium also known as Ace-K, is used in the drink, it is a no-calorie sweetener that is used in foods and beverages to provide sweetness without the added calories contained in sugars. The use of artificial sweeteners has been controversial given some of their potential health risks. Logan Paul's PRIME Signs Israel Adesanya and Alex Volkanovski As First Official Athletes". June 5, 2023.

Indeed, the marketing of energy drinks in general typically employs strategies aimed at adolescents, notes Harvard Health. Energy drinks are the second most widely consumed dietary supplement among American teenagers and young adults, following multivitamins, according to the National Institutes of Health [1] Energy Drinks. National Center for Complementary and Integrative Health. Accessed 9/22/2023. . Government of Canada, Health Canada (July 12, 2023). "Various brands of caffeinated drinks recalled - Recalls, advisories and safety alerts – Canada.ca". recalls-rappels.canada.ca . Retrieved July 13, 2023.

Above that, a new flavor has been recently introduced by the famous YouTube Stars behind the popular prime hydration drinks. It comes in a bright yellow color bottle and tastes refreshing. The release of this new drink has created the buzz all over the social media. It will be available on all the stores Walmart, Target, CVS, Kroger, Vitamin Shop, GNC, and ASDA on 15th May 2023. Prime Energy Drink Nutritional Composition The brand, which comes in ‘hydration’ and ‘energy’ forms is ubiquitously available and was launched as a social media, influencer-type product that has the undivided attention of children under the age of eighteen,” writes Sen. Schumer in his letter. “These same children are also the target market for Prime. Many physicians have serious concern for Prime, and I write to specifically urge your agency to investigate Prime for its claims, marketing and caffeine content.” Another question people are asking across the internet is “Who are the owners of Prime drink?” You can find the fully explained answer in our video but there are hundreds of posts and comments saying “Did Coca Cola acquire the company?” and the answer to that is, a definite, no! Also, kids aren’t good at regulating themselves or making risk-benefit calculations about their current or future health,” says Carl. “If they have access to these drinks, they may drink more.”