Uri Levine top 2x Unicorn Builder, author “Fall in Love with the Problem, Not the Solution” shares . Throughout the book I unveil the truth behind the hardship of building a startup, side by side providing a cookbook for entrepreneurs in terms of how to make it right, with the hope that my readers will use my insights and Startips to guide their way and increase their chances to succeed. Uri Levine is a two-time unicorn builder of Waze and Moovit, which are both traffic and navigation apps. Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

Their mission to help drivers to avoid traffic jams as the North Star for our journey from the first day. Approaches informed by similar beliefs like problem-driven iterative adaptation have also found fervent advocates in the development sector but are still far from mainstream.Levine attests, humbly, that Google knocking on the company's door last year was "a recognition that what we were doing was the right thing". We pay a lot of lip service to perseverance and grit, but perseverance and grit will get you only so far if you are trying to brute-force your solution. At the time of the acquisition, there were various leaked news stories claiming Facebook was looking to acquire Waze, before Google beat it to the punch. These approaches are hybrid in that they do often require a problem formulation, but one that is purposely left very broad .

Levine has built more than a dozen startups and has seen everything ranging from failure, midlevel success, to immense success. I particularly love the examples Uri uses in the book to emphasise each point - they are all coming from real-life experiences and make the points a lot more valid and concrete than many other books I've read in the genre.

Ehud had a problem that was similar to mine: He needed maps for his app to work, but it was too expensive to license them from a third party.