The corn syrup was condensed to the right viscosity to make the stretch return slowly to its original position, as the latex skin reacted against this highly viscosic goo. From 1976 to 1979 Kenner produced 40,000 Stretch Armstrong toys making over 50 million USD, and was the largest buyer of corn syrup over those same years! Mego vs Kenner In 2008, Universal Studios signed a deal with Hasbro to create another film based on Stretch Armstrong from a screenplay written by Nicholas Stoller. [10] Stretch Armstrong toys were only sold in stores from 1976-1979. During those three years alone, the company sold over 50 million dollars’ worth of Stretch Armstrong dolls. The strangely loveable and totally unique stretchy corn syrup-filled toy was insanely popular then. Now, original and undamaged Stretch Armstrong toys are sold for hundreds of dollars to collectors. Strawberry Shortcake was a beloved character in the ‘80s. Her popularity spread through television shows and children’s books and is still a favorite today. While the world has seen an abundance of dolls to hit the market, Strawberry Shortcake’s key differentiator was that the dolls actually smelled like strawberries. This one-of-a-kind feature exponentially increased the doll’s value. Cabbage Patch Kids Character Options andglobal branded entertainment leader Hasbro are setting the bar high in the world of stretchable toys with new licences and brand extensions for 2023 and 2024.

Kendall Aronson is a 2019 graduate of Berry College, where she earned a Bachelor’s Degree in Communications and Public Relations with a minor in English. She has served as the Editorial Assistant for Berry’s Alumni Magazine, the Social Media, PR director, and Assistant Arts & Living Editor for the Campus Carrier. She offers an up-to-date look at collectibles for the Millennial audience.

Figures

We’re thrilled to expand on our successful partnership with Character Options to help bring the Stretch Armstrong brand to new heights” Jess Richardson, Vice President, Global Toys & Games, Licensed Consumer Products at Hasbro

The series was developed by Kevin Burke, Victor Cook, and Chris "Doc" Wyatt. Burke and Wyatt also wrote a tie-in comic book for IDW Publishing. [18] The first 13 episodes of the 26-episode first season were released on Netflix on November 17, 2017. While rich in sentimental value, collectible toys from decades and even centuries—ago can fetch top dollar when sold in their original condition. The evolution of toys and how much they are auctioned for—from simple wind-up toys to technologically complex video games—gives us a glimpse into how the childhood experience has changed over the decades. Such cultural relics give collectors insight into our historical relationships with toys, and provide a hint at where the future of toys is headed. Once the skin was made it was filled with what is basically corn syrup mixed with a few other ingredients to reduce the moisture content and make it more malleable. Still, if Stretch Armstrong was injured in a “fight” he would bleed sweet corn syrup. Of course, over the years the syrup mixture would either leak or become hard rendering poor Stretch a lot less stretchy. Relativity, Hasbro find 'Stretch' scribe". Archived from the original on June 21, 2012 . Retrieved April 17, 2020. We are fascinated in how the toy and collector's industry has grown over the past 40 years, thanks to huge franchises like Star Wars and the action figures and playsets that were produced for fans just like you.

Mego vs Kenner

Stretch X-Ray (1977), had an oversized exposed brain and an alien-looking face with a transparent form that showed its internal organs which were lungs, an intestinal system and what appears to be a heart. This version was re-released. The film is scheduled for release in April of 2014. The media and public exposure of Stretch should push values of the older figures even higher. From playsets and action figures to busts, memorabilia and masks – we work hard to source genuine, top quality merchandise. Being geeks ourselves, we have a great eye for collectable pieces and a genuine interest in everything that we sell. Our Products

Another script was being made by writer Steve Oedekerk introducing the character in the form of an uptight spy who stumbles across a stretching formula, which he takes and now must adjust to his newfound abilities when fighting crime and in his everyday life.

Denys Fisher Stretch Incredible Hulk (1979) This figure used the original Stretch Armstrong molds and graphics without permission, and was discontinued due to a lawsuit from Kenner in 1980. [3] We’re thrilled to expand on our successful partnership with Character Options to help bring the Stretch Armstrong brand to new heights,” said Jess Richardson, Vice President, Global Toys & Games, Licensed Consumer Products at Hasbro. “Fittingly, we’re stretching this brand from both ends to reach fans and engage consumers in new and exciting ways. This deal is a prime example of our Blueprint 2.0 in action by collaborating with strategic out-licensing partners to reignite the excitement of our beloved brands.” IDW, Hasbro Partner For 'Stretch Armstrong' Comic Book (Exclusive)". The Hollywood Reporter. September 7, 2017. Archived from the original on September 8, 2017 . Retrieved September 8, 2017.

Cap guns grew in popularity towards the end of the American Civil War when the gun manufacturers that had produced firearms and ammunition prior to the war began developing toy models as a way to stay in business. Cap guns were further popularized by the introduction of fictional heroes of the American West in movies and television programs. Toy companies like Hubley, Kenton, Kilgore, Wyandotte, and others began entire production lines of cap guns, and the height of their production was a 20-year span in the years that followed World War II. Stretch Armstrong' Writer 'Gets' Taylor Lautner Obsession". MTV. June 11, 2010. Archived from the original on June 13, 2010 . Retrieved June 13, 2010. Relativity Abandons 'Stretch Armstrong' Movie". The Hollywood Reporter. October 12, 2013. Archived from the original on April 11, 2020 . Retrieved April 17, 2020. In September 2017, IDW Publishing announced a new comic book based on the Netflix series Stretch Armstrong and the Flex Fighters for January 2018. [19] Video game [ edit ]Stretch Armstrong is made of latex rubber filled with a proprietary gelled substance similar to corn syrup, which allows it to retain shape for a short time before shrinking to its original shape. The rise of action figures and franchise-driven toys dominated the toy industry in the 1970s. Characters were important components in how toys were deemed relevant, and this allowed for a franchise’s multi-media reach across literature, film, and television. Vintage toys are still notable today and are coveted relics for modern collectors. Dinky Cosmic Interceptor The Koosh Ball, still in production today, is a stretchy and soft toy that serves as a plaything for children (and is often used a stress-reliever for adults). The multi-colored ball won’t cost you more than a few dollars today, but an original with the tags intact can be worth much more. G.I. Motorized Battle Tank