a b c Silverman, Craig (November 2, 2020). "Can Dan Bongino Make Rumble The Right's New Platform?". Buzzfeed News. Rumble says it opposes censorship and prides itself as being one of the few “neutral” and “independent” platforms. Last year, it challenged New York’s online hate speech law. Videos that contain misinformation and false claims of vote fraud have been found to be widely watched.

Rumble is a useful video platform full of ways for creators to publish and profit from their content despite the controversy surrounding it. Of course, it's not the only such platform around. Rumble terms and conditions". Rumble. Archived from the original on March 27, 2021 . Retrieved March 29, 2021. a b c Parker, Bryan C. (January 15, 2021). "The next Parler: I tried four apps attracting right-wing users". SFGate . Retrieved January 16, 2021. Culliford, Elizabeth (June 26, 2021). "Trump Joins Video Platform Rumble Ahead of Ohio Rally". U.S. News & World Report. Reuters . Retrieved June 29, 2021.Rumbl is made to be the largest platform for users who are searching for a place to participate their favorite sports activities. That deep engagement – allied with anti-mainstream media narrative – provides fertile conditions for monetisation in multiple ways – ads, donations, merchandise, events and festivals – as seen in Russell Brand’s case.” According to Pew Research, three-quarters of those who regularly get news from Rumble identify as Republicans or lean towards the Republican party. In contrast, 22% identify as Democrats or lean Democratic. But it does have rules designed to place some restrictions on content. In 2022, Rumble proposed policies that prohibit creators using the platform to incite unlawful conduct, dox, stalk and discriminate. Apart from adult content, racism, antisemitism and other widely accepted content red lines, under the guise of free speech pretty much everything else goes. Why is it growing? You can watch, like, and comment on videos while subscribing to channels you love. You’ll find Reuters, Russel Brand, and America’s Funniest Videos (AFV) among its featured channels.

Directly after Donald Trump lost the 2020 election, Rumble’s popularity soared, with its monthly users growing from 2 million to more than 20 million at the end of that year, according to Forbes. As of 2022, Rumble has a reported 78 million active users globally. While it was not created primarily for news, for some it has become a major news source.Nic Newman, of the Reuters Institute for the Study of Journalism at Oxford University, said: “The specific gap that Rumble fills has been a growth business fuelled by Covid vaccine conspiracies and misinformation. It is no coincidence that the big growth in the user base came between 2020 and 2021. Rumble Sends Viewers Tumbling Toward Misinformation". Wired. May 11, 2021 . Retrieved May 11, 2021.