Our advice would be to ensure the flavoured ciders you do offer are of a premium quality and provide a genuine point of difference,” he says. There is not an inherent demand for some of the more recently launched products that, in our view, do not add true innovation and value to the category.”

We are the pioneer of Sweet Cider and Fruit Cider. We are the inventor of Frozen Fruit Cider. THE BEGINNING It has avoided the flavour conveyor belt and only launched genuine innovations at carefully chosen times. For example, consumers are becoming more health conscious and opting for lower calorie drinks, so it recently launched 25cl cans of Raspberry, the second variant in its low-calorie Light range. A demand for sharing occasions is another consumer trend, so it launched 75cl bottles of 7% abv sparkling rosé, to be enjoyed in wine glasses or flutes, in a bid to capitalise on the growthin the sparkling wine category. This SKU performed impressively in Asda, where it was initially sold exclusively, and has now been rolled out across the wider off-trade.

Henry Chevallier Guild, partner in Suffolk cider firm Aspall, which markets the pre- mium Perronelle’s Blush brand, says retailers need to be choosy about which fruit ciders they give house room to, in a bid to ensure some longevity in the market.

If you are a licensed outlet with Kopparberg kegs, you may be eligible for reimbursement on the excise duty paid for the remaining liquid. Per current Government guidelines the duty reclaim process will apply to all best before expiry dates up to and including 4th July 2020. Kopparberg supplies Sofiero, the number one beer in the domestic market, along with a broad range of fantastic brews. But cider accounts for the majority of its output.Peter Bronsman, the brewery owner, is announced as the winner of the prestigious Ernst & Young Swedish Entrepreneur of the Year award. He represented Sweden in the world final held in Monaco on the 8th of June 2013. 2013 – Beer success A local newspaper told the story about an empty little brewery. It caught the eye of Peter Bronsman as he sat in his Gothenburg office. The article fueled Peter and his brother Dan-Anders’ lifelong ambition to own and run a national champion brewery, so they bought it and hired 12 local people to get things started. 1988 – The precious water

Photos of the Kopparberg keg (clearly showing the label and tamper evident cap in situ for full or un-broached kegs, or the keg coupler in situ on the keg in the cellar for broached or part full kegs). Kopparberg Gin with Strawberry&Lime and Mixed Fruit launches to follow up with the pink gin trend. The gin is in company of a RTD Gin and lemonade mix. 2016 – Kopparkeg Kopparberg is all about fruit. So, when Kopparberg went into beer fruit also joined. 2015 – First Frozen Fruit Cider Kopparberg receives gold and silver medals for Zeunerts Original and Sofiero Original beers in the Beer World Cup in San Diego in 2004. 1997 – First Export To reclaim the duty element of any broached Kopparberg cider kegs or un-broached Kopparberg Cider Kegs that are beyond their best before date in your cellar, as a result of the on-trade closure associated with Covid-19, you will need to visit returnyourbeer.co.uk/register to register your outlet and submit your claim.Jodie Alliss, senior marketing manager for Kopparberg, said the smaller Summer Fruits Light format will drive more trial by having a lower price. targeted popular tourist destinations across the Mediterranean so that Swedes would enjoy the drinks abroad and continue buying them when they returned home. When people thought they liked dry cider we gave them sweet pear cider to love. When people loved sweet pear we introduced fruit cider for them to hanker. When people hankered fruit cider we launched frozen fruit cider for them to discover. The cider category has experienced phenomenal growth over the past three years and most of that can be attributed to modern flavoured ciders,” says Porter. Kopparberg Fruit Lager Lemon & Lime will make its debut in Asda at the end of February followed by Tesco and independents from April. It is pitched as a premium brew that contains all the ingredients of a traditional lager, but with a ‘lighter body’ to complement the drink’s citrus flavour profile.