Inspired by lazy afternoons sat in cafes across Europe, sipping bitter drinks and nibbling salty snacks, we set out to create a very British take on the traditional aperitivo. Non-alcoholic drinks options can seem both limited and unsophisticated: Coke, tonic, sparkling water (a bit like it was for vegetarians in the 1990s, those pre-Ottolenghi days when risotto was a given). We want to deliver something that is an enhanced experience, beyond a tonic or a fizzy water – something that’s akin to an alcoholic experience, without the alcohol,’ she says. On a separate note regarding your ‘why not lower alcohol rather than zero alcohol’ argument, spare a thought for those thousands who, like my daughter, are abstaining due to pregnancy.

So why don’t the mixer people produce more complex and demanding products to attack the opportunity? Warner, who spent 15 years developing vodkas as head of spirit creation and mixology at LVMH brand Belvedere, feels that alcohol offers a complexity of flavour to beverages which has, conventionally, not been matched by its soft-drink counterparts. It’s an Old English spelling and there is brand affinity to Seedlip but it was also probably easier to register and trademark. Now, she spends her days looking after digital marketing: writing, posting on social media, and everything in between.

informed by 17th century English herbal remedies and inspired by the European aperitif tradition, the Æcorn collection is made from 100% English grown Pinot Noir, Chardonnay and Meunier grapes.

She explains that until the 18th century, when the climate became colder, there was an abundance of grapes in Britain, but that global warming has enabled viticulture here again since the 1970s, evidenced by a small but booming industry in English sparkling wine. The advanced formula with a blend of Hyaluronic Acid, Vitamin C and soft focus spheres instantly smoothes, revitalises, revitalises and brightens to give the skin around the eyes a youthful radiance. Information and statements about products are not intended to be used to diagnose, treat, cure, or prevent any disease or health condition.Aecorn is the result, named after a recipe for acorn wine they found in in John French’s The Art Of Distillation from the 1600s. Having been pregnant in the last year, I speak from recent experience when I say that dinner parties as a non-drinker can be pretty lacklustre. As a sober member of a large Irish Catholic family, it's nice to be able to join in during the exotic drinks round.

Having spent childhood summers trekking through Italian vineyards, Elisa’s love of wine started at a young age. Products like Aperol, Martini and Cinzano are liquids that have been crafted over hundreds of years and they taste pretty good, complex and more-ish. These grapes are pressed early and blended with appetite stimulating herbs, roots and bitter botanicals to create a range of complex, bold and bitter non-alcoholic aperitifs. After the attention given to my article on Seedlip on this site, the editor asked me if I’d have a look at the Seedlip people’s new offering.

Another way of attacking the opportunity might be through the development of super-concentrated products like Angostura.