instax mini 12 camera, LILAC PURPLE

Product Information

The camera now has auto flash exposure, but I should stress that the flash still fires for every single picture. The theory is that the power of the flash is adjusted depending on what the camera sees, within the 0.3m to 2.7m range.

The camera is a little slippery in the hand, with its smooth finish and curved edges not offering a great deal of grip. It's a fiddly camera to hold, especially when taking selfies, and I would love to see a more pronounced thumb grip, and/or or some kind of rougher texture on the exterior. Thankfully, a color-matched wrist strap is supplied; use it, as otherwise you’re bound to drop this camera at some point. The printing time is fast. Instax estimates around five seconds which I found to be accurate, though photos do take a few minutes to fully develop. As this is an entry-level instant film camera aimed at beginners, the Fujifilm Instax Mini 12 is thankfully very easy to initially setup. It also comes with a concise instruction manual to follow for a smooth experience. Import photos from other INSTAX Apps (the INSTAX MINI LINK App or the INSTAX LINK WIDE App, for instance) into the INSTAX Up! App The INSTAX MINI 12 instant camera features a unique new design and a variety of appealing new color options,” said Bing Liem, president, Imaging Division, FUJIFILM North America Corporation. “It includes many of our consumers’ favorite features from the prior MINI 11 model, along with some new advancements that are sure to enhance our users’ photographic experience. We’re always impressed with the incredible creativity of our consumers, and we can’t wait to see what they create with the MINI 12!” INSTAX UP! Smartphone App Debuts

Five Colours and Two Shutter Buttons

It's an issue we've seen in other instant cameras, though, so it's more of a learning curve for the photographer than a failing of the camera. Not only is the Instax 12 more technically advanced than its predecessor, it also looks better too, a crucial consideration for its target market who are looking for fun as well as competence. Landscape format is more accommodating, but it's a little more awkward to hold the camera and operate the shutter release button in this orientation.

Key features on the Mini 12 include automatic exposure and flash control to brighten up images and the new Parallax Correction feature to line the viewfinder up with the lens in close-up mode. This should allow you to get a more accurate view of what you’re shooting.Designed to offer a purely point-and-shoot experience that just delivers great results, the Mini12 introduces three new features to help achieve that aim - automatic flash control, close-up mode and a parallax correction feature. Size-wise, the Instax Mini 12 fits in the hand comfortably enough. There's not a single right-angle on the curved plastic body, which has a smooth and slippy non-textured surface. As with the Instax Mini 9, you see subjects through a small optical viewfinder window with a magnification of 0.37x. For selfies, a small mirror is integrated right next to the lens. To activate the selfie mode, pull the lens out to the selfie-on mark. The focus range is therefore between 0.3 and 0.5 m, so you can also take close-ups with this setting. An additional close-up lens, such as the one supplied with the Instax Mini 9, is therefore no longer necessary. The Popular Instax Mini Size With Instant photography, there is a certain compulsive nature to it. Capture a moment and enjoy it together there and then. Take your keepsake with you. Give one away, share the joy.