Albert Einstein is born in Ulm, Germany. As a child, the prodigy enjoys solving math riddles and building skyscrapers out of playing cards. Some of his card creations are 14 mini-stories tall! 1895

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His intellect made Einstein famous, but it was his appearance that made him an icon. Few understood the implications of his work – “ 4,000 bewildered as Einstein speaks,” wrote the New York Times – but his image, spread via the accelerating technologies of print and television, was eminently approachable. The frazzled hair, the frowsy jumper, the caterpillar moustache, the hangdog jowls and those sad, galactic eyes. “He was slovenly,” Robert Schulmann, a former editor of the Collected Papers of Einstein told me. “And at some point, it began to work in his favour.” Einstein’s image endeared him to the world, suggesting that here was a mind too occupied with higher questions to spare much thought to, say, a comb.

On 16 March 2012, the Hebrew University took GM to court in an attempt to prove, definitively, that “Albert Einstein would have transferred his postmortem right of publicity under New Jersey law had he been aware that such a right of publicity existed at the time of his death”. GM rejected this, arguing that, even if the university could prove both Einstein’s intent with respect to the right of publicity and GM’s violation of that right, enough time had elapsed between Einstein’s death in 1955 to nullify the point.

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Roger Richman, the lawyer and agent widely credited with helping to invent the dead-celebrity publicity industry, at his Hollywood office in 1985. Photograph: Paul Harris/Getty Images Albert Einstein Headphone Stand | Einstein Headset Stand | Perfect Gamer Gift Headphone Holder | Einstein BustRosenkranz was uneasy about his role. He believed Einstein would have been against most, if not all, marketing associations. “If it was purely commercial, he was usually against it,” he said. Yet Richman put pressure on him to approve a far wider range of proposals. Rosenkranz recalled that when he rejected a deal from Huggies diapers, Richman was particularly unhappy. “It wasn’t purely about profit for him,” recalled Rosenkranz. “But in the end, it was a business. And I am in academia. It was not an easy topic.” While researching the law, Richman found a case involving the son of Bela Lugosi, the Hungarian-American actor best remembered for his performance as Dracula. In 1966, Lugosi’s son sued Universal Pictures, claiming that he and his stepmother owned his father’s image rights, not the movie studio. Lugosi’s son won the case at trial, but the high court overturned the ruling on the grounds that his father had not sold his image for commercial purposes during his lifetime. Richman deduced, then, the heirs of any celebrity who had sold his or her image during their lifetime had a claim on their publicity rights.

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The matter is far from settled. Prof Roger Schechter from George Washington University Law School describes the law around postmortem publicity rights as “a complete mess”. While Brazil, Canada, France, Germany and Mexico have national laws that specify the definition and duration of postmortem publicity rights, in the US the law varies between states. Only 24 states have adopted a formal statute on postmortem publicity rights, which can last anywhere from 20 years after a person’s death (Virginia) to 100 (Oklahoma, Indiana). A celebrity who dies in California therefore has different rights to one who dies in New York. New Jersey, where Einstein died, is one of 17 US states that has placed no limitation on the right of an heir to profit from a dead celebrity’s publicity rights – which could allow the Hebrew University to bring legal action against alleged infringers indefinitely. “If I were looking for a problem to put on a final law exam that would put my students through their paces,” Schechter told me, “Einstein would be it.”A humanoid robot with a face resembling Einstein at the World Robot Conference, Beijing, September 2021. Photograph: VCG/Getty Images

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Reborn as a public figure in this, the first flowering of mass media, Einstein began to receive torrents of fan mail. “I’m burning in Hell and the postman is the devil,” he wrote four weeks after Eddington’s presentation, complaining that he was so hounded by the press that he could “barely breathe”. Still, Einstein continued to give interviews, where his easy wit and talent for aphorism made for good copy. He wrote editorials for national newspapers and kept glittering company. He had a kind of undefinable charisma. “Einstein’s personality, for no clear reason, triggers outbursts of a kind of mass hysteria,” wrote a bewildered German consul in New York in 1931. Albert Einstein famous quote tshirt, Einstein motivational shirt, Science Shirt, Teacher Gift, teacher gift idea, Einstein lover gift Six decades after his death, Einstein’s earnings show no sign of slowing. That Einstein remains so in demand is a function not just of his otherworldly brilliance and unforgettable appearance, but also the values he embodied. It has always been easy for diverse groups to embrace Einstein – a short, dyslexic hypochondriac from a persecuted minority – as their own. His seemingly contradictory positions – he opposed the creation of a Jewish state and deplored the victimisation of Palestinian Arabs, while raising funds for Zionist causes; he disdained the idea of divine revelation, but believed in God – made it possible even for opposed groups to adopt him as their figurehead.Einstein understood the power of images. Throughout his life he conjured simple scenes to illustrate complex ideas: a plummeting elevator, a train speeding through a lightning storm, a blind beetle creeping along a curved surface. To explain his special theory of relativity he would joke: “A minute sitting on a hot stove seems like an hour, but an hour sitting with a pretty girl passes like a minute.” In time, he too would become a symbol, the purest embodiment of that enigmatic quality: genius. Refusals would often be met with fury. “Companies would say: ‘This is all hogwash’,” Rosenkranz said. “‘These people are dead. They don’t have rights.’” Others denied that their Einstein-themed product had any association with the physicist. “There was a word processor called ‘Einstein’ that was popular in Israel at the time,” Rosenkranz told me. “The company even used the word ‘genius’ in its marketing.” But the makers claimed that the Einstein software was named not after the physicist Albert but after the company’s founder, Stuart. (According to Rosencranz the argument worked, and the company never paid up.)