New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Next, make sure that the wording you’re using catches the eyes of the type of people that you’re marketing to. First off, if you’ve read any other business books or taken a psychology class, you know all this information already. This works for all kinds of people and products. If a person really wants to buy something, they’ll want as much of the specs as possible. And the better you provide this by really going deep on it, the better your chances of convincing them to buy. The principles mentioned above are complete topics individually. But I am sharing with you one of the most convincing principles, which is “The Fear Factor.”

The more you ask people to think, the more likely you’ll lose them. Rule of thumb: Express only one thought in a sentence, no more. The reason: many of the points touched me personally. I was particularly taken with the "Life Force 8" - a list of eight basic needs that all people have. If you know the basic needs, you can save yourself from asking "So what?" when it comes to writing copy that sells. Habla de conceptos de mercadotecnia para convencer a la gente de comprar productos: técnicas asociativas y disociativas, anunciar mejor las ventajas de un producto. Pone como ejemplos las campañas publicitarias de diversos productos para analizar cómo llegar a las mentes de les consumidorxs y persuadirles con textos e imágenes adecuadas para que compren. Protect loved ones – this is a big one for me now as a rather new daddy. We want to make sure that we take care of our wife and kids and our family. We want to be a provider and ensure that those we care about will live well in their own LF8. I hope you have learned the concepts of copywriting and motivated enough to make huge money by applying Drew’s techniques. Cashvertising PDFCashvertising” is a marketing strategy that uses cash incentives to attract customers and increase sales. A “Cashvertising PDF” is a digital document that provides information and insights on how to effectively implement this technique in your advertising campaigns. Market Yourself as an Authority (Wear the same coat of influence: Give seminars, hold workshops, create educational products, write a book, etc) FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. Alright, so Advertising – plain and simple – is the goal of increasing sales by interesting people enough in a product or service that they ultimately trade their money for it! Short headlines enjoy a higher readership than long headlines. As headlines grow, readership shrinks.

Social acceptance – We want to “fit in”. We want people in society to see us as part of them. Maybe doesn’t have to be the masses, but a select or elite group. To be part of this group, to fit in and be accepted. Member of a group, and treated as equal or part of them. More sales come from these eight motives than every other human want combined. This is because when these needs aren’t met we feel tension pulling us to satisfy them. Hunger, for example, makes us eat, thus fulfilling our need for food. The pattern here is simple: Sharing another example, if you are selling disinfectant tissue papers, then you can target the smartphone by saying, “Do you know your smartphone has more germs than your toilet seat?” This is a fact and fear for the readers, which triggers them to sanitize their smartphone by buying your product without any second thought. Secrets of Ad Agencies

Audiobook Details

Why People Really Buy Your Product or Service --Sorry, but it's not what you think. (But you better know the reason... or else .) It’s all about hitting the right triggers for people, which come from eight core desires, also known as the Life-Force 8 (LF8). These are wired into our brains and are what helped our ancestors survive. They are: The entire book can be seen as an active case study, as you learn the techniques Drew talks about, yet AS YOU ARE READING THEM, you catch them being used to catch your interest in the process! Very, very intriguing! If you want people to respond to your offer, you have to make it as easy as possible for them! Don’t you be the lazy one! The vibrant colors of the cover draw you in as you grab the book and ditch the scissors and box on the counter.

The book is broken down into only 4, but VERY conscious opening chapters. Remember, the book ACTIVELY uses the same techniques it teaches, from the titles, to the chapters, and sentence structures. I query some of the research presented in the book. Some of the research uses surveys, and as Gary Halbert says, people lie. Also wonder whether some of the stuff is out of date. My tablet is pretty high res. Is San serif still the best? Etc.

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I've read three ad books (four if you count Cialdini) and this book was probably the best. Probably because the author of this book has done seminars, so he knows where the average person screws up.

Full Book Name: Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Imagine you’re selling cat food, for example. Let’s say you’ve got a special mouse and cucumber smoothie to offer and you want to appeal to one of the LF8. Outline the tension, which will make the consumer think of their desire and make them act to fulfill it. You might try this by focusing on the owner’s devotion to protecting his pet. Without forcing, if someone is engaged in your content, then you have done your job. Play with People Minds In addition, as the author has worked in many ad agencies for many years, he is a legend in this field. So in this part, he is sharing the precious knowledge of ad-agencies secrets. He has shared beneficial secrets that they used in their ads to sell the products. And he has mentioned over 40 secrets. Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?However...and there is a however, some of the methods he prescribes are quite crass and questionable. I'm all for simplicity in the message but a certain degree of elegance wouldn't hurt, I think. Feature a picture of a person "looking at you". It’s one of the most powerful ways to grab people’s attention.