Dial Agrees to Buy P&G Deodorant Brands". Pierce Mattie Public Relations New York Blog . Retrieved 2006-09-06. Right Guard targets sports enthusiasts, as portrayed through its advertising from the late 1980s to the late 1990s. Old Spice's Extreme Makeover". Archived from the original on August 17, 2012 . Retrieved 2013-06-26.

a b Dusenberry, Phil (2006). One Great Insight Is Worth a Thousand Good Ideas. Portfolio Trade. ISBN 978-1591841425. Caution: Pressurised container. Protect from sunlight and do not expose to temperatures exceeding 50°C. Do not pierce or burn even after use. Do not spray on a naked flame or any incandescent material. Keep away from sources of ignition. No smoking. Keep out of reach of children. Use only as directed. Use in well ventilated places. Do not spray into eyes. Right Guard uses micro-encapsulated active ingredients that release protection when you need it most. It will keep working for up to 48 hours, for maximum confidence. It is alcohol-free, dermatologically tested and delivers 30% more protection power* Right Guard cool 3-D protection deodorant, a high performance anti-perspirant deodorant with no alcohol. A refreshing extra cool scent. This article is about the brand of deodorant. For the American football position, see Guard (gridiron football). Right GuardSeely, David (August 25, 2021). "Dallas' Trive Capital Forms Thriving Brands, Acquires Right Guard and Dry Idea From Germany's Henkel". Dallas Innovates . Retrieved February 9, 2022. Right Guard is an American brand of deodorant and shower gel that is manufactured and sold by Thriving Brands LLC. It is the second largest brand in the male deodorant category in the United States. [1] Right Guard was introduced in 1960 by The Gillette Company as the first aerosol deodorant. [2] The Procter & Gamble Company acquired Gillette in 2005 and sold the Right Guard brand to The Dial Corporation, a subsidiary of Henkel, in 2006. [3] The brand was acquired by Thriving Brands LLC in June 2021. [4] Marketing [ edit ]