In part this may be because breakthrough technologies are by their very nature difficult to predict. Black Swans are dramatic events which few, if any of us, see coming even though they are often “inappropriately rationalised after the fact with the benefit of hindsight. I’ve been asking myself these questions for a while now about Future-Fit, as I try to identify gaps in our efforts to accelerate adoption of the Benchmark. They need to be transformed to adopt green swan characteristics and help regenerate our natural, social and economic worlds through regenerative capitalism. We’ve come a long way since then, but it’s fair to say that the Triple Bottom Line — and every other well-meaning concept, framework, model and toolkit which followed — have not yet managed to nudge our global economic system onto a better course.

Essential reading for those in business or exploring how we save capitalism from itself, or simply questioning how our current economic model can continue to serve us now or in the future. We addressed how only cultural evolution will be quick enough to respond to the converging crises we are facing, biological evolution will be too slow, and technological evolution alone will be too full of unintended consequences. Happily, Green Swan solutions—including new mindsets, technologies, business models and policy frameworks—are already at work solving at least some apparently impossible challenges. i132497906 |b 1030003649197 |d cmg |g - |m |h 10 |x 4 |t 0 |i 2 |j 18 |k 200910 |n 04-18-2023 15:05 |o - |a HD60 . It is a convenient euphemism but a dangerous one because we don't have the data and will never have it.

Offers no proposed solutions – just a lot of hot air about how CEOs should be more forward-looking and plan for the future. Elkington is careful to warn us against misusing this term to mean simply black swans caused by climate change. Elon Musk’s decision to start Tesla, producing electric cars himself because no other car manufacturer would invest, is a good example.

Perhaps the myriad Green Swans we so sorely need really aren’t that far away, if only we know where and what we’re looking for. If there was a consistent narrative throughout the book focussed on wicked problems and how they can be overcome, I think the book would have been better. In 2004, BusinessWeek described Elkington as “a dean of the corporate responsibility movement for three decades. It is a framework of thinking about risks associated with the Biosphere, terming them ‘green swans’ (or environmental black swans) (Bank of International Settlements, 2020a). Elkington has worked with many scores of corporations, often at the board and C-suite level, as well as with the financial community, industry bodies, government, the media, NGOs, academia, innovators, and entrepreneurs.

Green Swan Risks are potentially extremely financially disruptive events that could be behind the next systemic financial crisis. Daniel Christian Wahl — Catalyzing transformative innovation in the face of converging crises, advising on regenerative whole systems design, regenerative leadership, and education for regenerative development and bioregional regeneration.

Without the credibility that endorsement gave us I’m not sure we would have made it as far as a second public draft, but that’s another matter! Bold long-term goals and vision is what catalyses breakthrough thinking, but that alone is not enough, says Elkington. Well you may have heard of Nicholas Taleb’s Black Swans, which John characterise as “challenges that get exponentially worse in ways that most of us struggle to understand, let alone tackle and solve. In his words, “For these leading companies to be screaming from the rooftops for that new regulation to come in quickly, so that their bet is more likely to pay off.As many business leaders agree that we are nearing the brink of what our biosphere and societies can withstand, the 2020s will see radical scientific and economic changes at a pace we have never encountered before, Elkington predicts. In today’s environment it can look peculiar and a bit of a misfit, but it has within itself a very different future. The book has now inspired a new initiative to spotlight and make business sense of the evolving regenerative economy – Green Swans Observatory. If no adequate solution can be found here, the Eurosystem would have to adopt alternative measures .

And the Observatory's first "living case study", now being developed in collaboration with the Scottish Environmental Protection Agency (SEPA) - and focusing on regeneration activities under way as part of the River Leven Programme. Way back in 2004, BusinessWeek described him as “a dean of the corporate responsibility movement for three decades. Another example of Green Swan turned Black was early Freons, a form of chlorofluorocarbons (CFCs), "chemicals that had a number of significant advantages, including in terms of safety. A three-day "Green Swan" conference - its name a twist on the "black swan" theory on major systemic shocks - brought together heads of the world's top central banks, policy-makers, academics and business. If Nassim Nicholas Taleb’s “Black Swans” are problems that take us exponentially toward breakdown, then “Green Swans” are solutions that take us exponentially toward break through.There was lots of information on each page, but it was hard to see where the overall narrative and storyline was.