Warnett, Gary (December 9, 2015). "CAN IT SKATE?: Skateboarding's History of Cannibalizing the Footwear Market". 032c . Retrieved June 21, 2023. Indeed, today, any artist can appropriate the pairs. Music stars starting with Nirvana, Elvis Presley or Taylor the Creator much more recently with his label GOLF le FLEUR*. Recently in France, it was Lomepal that also customised and put on sale a pair of limited quantities of One Star. Legend would be that it all started with a fall down the stairs. The injured man, a certain Marquis Mills Converse, had the idea of creating the first shoes with rubber soles so that this would never happen again. As a result, in 1908, he founded the Converse Rubber Shoe Company, which at that time only sold stuffed boots with the famous sole, and this is the beginning of Converse's history.

Not just by keeping their idol alive, Nike will push the brand to grow by creating ranges with remarkable artists or even haute couture houses. Converse ( / ˈ k ɒ n v ər s/) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003. [3] Brian Farmer (July 20, 2014). "Converse Launches the CONS Weapon Skate Shoe with Short Film featuring Zered Bassett". High Snobiety. Titel Media . Retrieved July 26, 2014.Butler-Young, Sheena, "Iconix and Fila Settle in Converse Lawsuit Saga," Footwear News, April 9, 2015. What determines Nike's appropriation of Converse is really this desire to preserve a heritage. It is a refusal of nostalgia that passes through ever more innovative variants of a model engraved in history. The star ranges have become extremely rich artistic supports that can inspire all styles. It is a shoe that promotes the expression of personality. Sutherlin, Margaret (November 19, 2015). "Converse Trademark Lawsuit: Skechers Declares Victory, Mixed Ruling Expected Overall". Footwear News . Retrieved February 11, 2016. Kareen Copeland (June 8, 2020). "Mystics' Natasha Cloud gets shoe deal from Converse, for her activism as much as her play". The Washington Post . Retrieved November 16, 2020. In 2003, finding himself overtaken by events, Converse was bought by the giant to the point, which was far from being a disgrace. Considering the star as a father, Nike will give it a new skin. It therefore defines the brand as an immortal style, leaving it with its own point of sale, without touching the mythical models.

Schiavenza, Matt, "Why Converse is Fighting to Keep All Stars Cool," The Atlantic, October 15, 2014. Ben Felderstein (October 24, 2019). "Kelly Oubre on Signing to Converse Basketball: "It Felt Like Home" ". complex . Retrieved November 22, 2021.

In 2012, Converse was listed as a partner in the (RED) campaign, together with other brands such as Nike, Inc., Girl, and Bugaboo. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation"). [52] Charles Kerins - Biography". AskART. Archived from the original on October 30, 2015 . Retrieved May 16, 2023. As of July 2014, the Cons skateboard team consisted of original members Anderson, Trapasso, Baca, and Glifberg, while Jessee, Anderson, Julian Davidson, Remillard, Zered Basset, Ben Raemers, Jake Johnson, Eli Reed, Louie Lopez, Sage Elsesser, and Sean Pablo were subsequently added. [45] Bassett filmed a new advertisement that was broadcast online in July 2014, in which he skateboarded through New York City in a newly launched skate shoe version of the Converse Weapon model. [48] Philanthropy [ edit ] By the end of that decade, the All Star’s sporting futures were nevertheless a cause for concern. The advent of more advanced sportswear technology and increasing demand for leather basketball shoes left Converse’s humble canvas shoe with dwindling representation on the court. Off the court, was a different story, though, with the introduction of the low-top silhouette a few years earlier bringing the shoe to the attention of a non-sporting audience. This dazzling success is an example for all designers and markers in the world of football and business in general. But this kind of career is no longer very surprising nowadays. What does mark people's minds, however, is the star's ability to have been omnipresent at every turn of popular culture and to charm the different generations.