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When I Grow Up: 1

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About this deal

With the current skills gap in construction, as well as the challenges in recruiting young, diverse talent into our industry, it is important to highlight what an exciting and wide-ranging career construction can provide. The storybook gives an engaging introduction to the sector at a young age and helps promote STEM subjects to children who otherwise may not consider this path. It is so important that we inspire future generations now, to propel our industry forward.” Like any responsible business, we at Faithful+Gould understand we have a moral obligation in improving real lives and playing a part in creating resilient, aspirational communities. It is therefore vital that businesses such as ours continue to work with the world of education, and together continue to empower and support future generations to build a legacy for themselves and those around them” The theme for 2022 is Inclusion, For Every Child perfectly complimenting ‘When I Grow Up’ which was written to engage all, with a diverse and relatable class of characters to motivate as many different children as possible and show that construction is a career for all and that they can have their say, make a difference and leave a lasting impact. In When I Grow Up, Krimstein shows us the stories of these six young men and women in riveting, almost cinematic narratives, full of humor, yearning, ambition, and all the angst of the teenage years. It's as if half a dozen new Anne Frank stories have suddenly come to light, framed by the dramatic story of the documents' rediscovery.

The partnership will launch with all attendees at the upcoming Highways Heroes awards receiving a free copy of the When I Grow Up book. The sold out awards evening on 7th December 2022 at JW Marriott Grosvenor House, London provides an excellent platform for showcasing the social value initiative to key individuals from across the industry. When I Grow Up: The Lost Autobiographies of Six Yiddish Teenagers by Ken Krimstein is a difficult book, for me, to review. Do I talk about the six stories? The artwork? Or, what makes the work so powerful, the contrast between the optimism and future-looking nature of these young people's stories and the knowledge of what likely happened to most of them and their families? I’m absolutely delighted to welcome Faithful+Gould to our collaborative team, made up of organisations and individuals from across the industry who are all working together to promote the industry to the next generation. The support of Faithful+Gould is huge and we hope this will encourage others across the industry to join in supporting When I Grow Up. 🚀 It would have been nice to see more of the types of careers kids want to be when they grow up, since a lot of kids tend to say they want to be firefighters or teachers or gymnasts, for example. These are all also the thoughts of children, so even a slight focus on each of these ideas, from the same perspective of being a child and how childhood injects more fun into careers, would have been nice. However, the premise of 'When I Grow Up' will resonate with readers young and old, increasing nostalgia for one's youth and capturing the minds of those still in that age range.When I Grow Up’ and Safer Highways are delighted to announce a partnership which will see a collaborative approach help the social value initiative reach as many children as possible.

The Folk Singer — a 19-year-old girl’s bond with her father and their love of music, even though he betrayed their family and left to be with another woman When I Grow Up' by Tim Minchin, and illustrated by Steve Antony, is a fanciful story about the excitement of considering what to be as a grown-up. It not only considers more academically-oriented ideas such as being smart enough to answer all types of questions, but also the more innocent and endearing thoughts of kids who say and think the darndest things, such as being able to eat sweets all of the time, while going to bed as late as one would like. The perspective is endearing, in that it truly shows how children think and what they consider to be the most important aspects of childhood that will clearly pave the way to adulthood. The Eighth Daughter — a 19-year-old girl’s role with­in her large fam­i­ly, her lit­er­ary aspi­ra­tions, and her emerg­ing fem­i­nism The book’s title comes from one of the best-known songs from the show of one of the best-known children’s books (Matilda) and at one point, in search of an expert opinion on her topic, Sarner consults the children’s writer Jacqueline Wilson. Wilson’s candid view of adulthood is amusingly dismissive: “That’s when you start to pretend.” While Sarner disagrees with Wilson, she recognises that much inauthentic maturity consists of versions of impostor syndrome, what one interviewee describes as feeling “like a pretender in an adult’s body”. Another, a retired academic, speaks of working in an institution where it was “important to put up a front”, a persona concealing a more radical personality. Several interviewees describe quailing at the responsibilities that arrive with parenthood and yet, conversely, feel initiated by them into a new maturity.We also welcome collaboration and sharing of the storybook with other contractors, subcontractors and supply chain partners. The book is completely devoid of any branding, so that others can easily use it to deliver their own social value and engage local communities. The storybook can be used as needed, and resources created to target a wider range of children. We invite all of Keltbray, as well as our delivery partners, local schools, charities and community groups to use the book and help maximise its reach. Readers will recognize themselves in these stories—some of the content is very specific to time, place, and culture, but much of it is universal to the young person’s experience—hopes and dreams for the future, struggles with school and parents, crushes, attempts to forge an identity, friendships made and broken. This year Keltbray are celebrating World Children’s Day on 20 November with the exciting re-launch of the bespoke, award-winning storybook, ‘When I Grow Up’. The book is written by Rich Smith, Pre-Construction Director of Highways at Keltbray, to inspire as many bright young minds as possible and encourage them to consider a career in construction. Paired with interactive workshops, the book is aimed at primary school aged children and promotes STEM as an exciting and engaging career. Of the book, Rich says: I have been a "Weird Al" fan for most of my life, so I was very anxious to see how his treatment of a children's book would be. "Weird Al" is a master craftsman when it comes to writing original music that spoofs another band's or singer's style, as well as writing parodies. It seems he is also a master craftsman of children's book. In this fanciful children's book, the protagonist explores a variety of options for adult occupations, ranging from outre chef to gorilla masseuse. The playful verse by Al Yankovic (better known as music parody king Weird Al) is accompanied by colorful pen and watercolor illustrations by Wes Hargis.

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