As Cooked on TikTok: Fan favourites and recipe exclusives from more than 40 creators!

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A clip on how to recreate McDonald’s hash browns on her feed @poppycooks got some press attention. “And then I did a video of some crispy cube potatoes I was having for dinner, and it got 100,000 views.

Tanning is actually skin cells in trauma. There is no safe way of sun tanning,” says MIA CEO Matthew Browne. If you ask me, it's the single most important piece of media to influence and inspire amateur chefs and foodies in the last 5 years. In the 80s, it was PBS cooking shows. The 90s and 2000s, it was Food Network. The 2010s was the decade of abrasive chefs like Anthony Bourdain and Gordon Ramsay. Today, if a student comes to me wanting to explore a new recipe, the idea usually came in the form of a video from TikTok. A popular cook has shared the ultimate secret to creamy mashed potatoes - and it doesn't involve boiling the spuds in water. Hoy un clásico argentino, y estoy seguro que de muchos paises también. Bombas de papa o croquetas de papa. Como cualquier receta clásica, hay muchas formas distintas de hacerlas. Estas son con un puré de papa simple y corazón de muzzarella. Se pueden rellenar con carne u otras cosas, así como agregarle hierbas al puré o al rebozado. My students were very surprised at how the ice cream cake turned out. But I explained to them that ice cream with it's milk, fat, sugar and eggs has everything else you need to make a cake with in addition to the other ingredient of flour. So if you are in a pinch or can't afford all the ingredients that a cake recipe calls for, you can make a semi-decent cake alternative similar to a pound cake loaf consistency.

Turkey-Shaped Sourdough Bread

Thompson, from County Durham, is not your typical influencer: he’s 57 and a retired supervisor for Nissan. His videos, which are intentionally camp, have the calming quality of a holiday advert – I want to pull up a chair in Thompson’s spaciously appointed kitchen, drink a glass of wine, and watch him sauté some shallots. This is the key to his popularity, and that of many others on TikTok – the recipes aren’t necessarily meant to be followed, merely watched and enjoyed. “There are some people desperate for the recipe,” he says, “but others who just want to watch and have a laugh with what I do.” We believe this peer-to-peer approach to highlighting the absurdity of tanning is the key to changing those perceptions,” says Roberts. TikTok Australia has partnered with the Melanoma Institute Australia (MIA) to inspire Gen Zs to lose the tan this summer. Both Jane and Eli are clear that their content is knowingly provocative rather than instructional, whether viewers understand that or not. “A lot of people take this content at face value when you have to remember we’re through the looking-glass on social media, where these things are being deliberately gamed for the benefit of those that create it,” says Stokel-Walker. All attention is good attention, since views and shares – including the genre of angry or incredulous “duet” videos where other creators (including Ramsay) comment on their depravity – are the point. That’s how you make money after all: successful TikTokers can become part of the app’s creator fund and get paid – admittedly pennies – per view. Stokel-Walker says that success can allow creators to pivot to the kind of genuinely lucrative mainstream collaborations that Twisted has managed.

Featuring both viral and brand-new recipes from many of the community’s most beloved TikTok food creators!

Tortilla Wrap

TikTok was apparently motivated to launch this campaign having seen how the app can “drive cultural change with younger demographics” through previous campaigns with the United Nations and Movember. Studied lightness is the default tone – audiences want to learn but not be patronised. Plus, the more imperfect a video is, the more authentic it feels, driving engagement. “I mumble and mess up words all the time,” O’Toole says, “and sometimes miss things out, and that brings out my true personality.”

Recipes on TikTok often put an unexpected twist on a classic. One of the latest hits? Vegan ‘ribs’ made from corn on the cob.Tiktok, like many social media platforms, benefited from the pandemic. Creators routinely acquire millions of followers in months. As analyst Rebecca McGrath of Mintel says: “Food is visually stimulating, and something everyone can recreate at home.”