Design of the 20th Century

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Design of the 20th Century

Design of the 20th Century

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The Greyhound Scenicruiser was introduced to Americans as a representation of the American dream. The highway bus was manufactured by General Motors for the Greyhound Corporation and designed by the godfather of industrial design, Raymond Loewy. Between 1954 and 1956, around 1,001 units were manufactured. The bus used to carry forty-three passengers and included air-conditioning, panoramic view windows, a restroom, and air suspension ride. Restored Greyhound Scenicruiser. (Source: greyhoundcoach.com) The Ericofon was manufactured by the Ericsson Company in Sweden and can be considered a big step in the telephone design industry. The phone was designed as one piece from plastic materials. The dialing ring was located on the bottom of the phone, making it easy to use, especially when in bed and hard to reach a normal phone, which gave its consumer the taste of luxury. The Ericofon was introduced in 1940 by a design team that included Gösta Thames, Ralph Lysell, and Hugo Blomberg and was first produced in 1954. However, the series production did not start until 1956. Ericofon design. (Source: Wikipedia) Chairs like these stand apart as impeccable mixes of practicality and aesthetics. They ensure that the sitter or fan can enjoy the benefits of quality design, and turn the everyday act of sitting into an art. To help you do the same, we have collated 25 of the Most Famous Chair Designs of All Time to help you ease into luxurious, sophisticated, and engineered refinement. This volume tells this fascinating story, combining the history of modern design movements with a chronological review of 80 top designers, from Otto Wagner at the end of the 19th century to Jasper Morrison, a young designer making an impact today. In between you'll find profiles of some of the most influential creative minds of the 20th century, including Frank Lloyd Wright, Walter Gropius, Eero Saarinen, and many others. The book is as beautiful to look at as it is exciting to read. It contains more than 580 full-color photos covering a wide range of objects that include furniture, glass, ceramics, metalware, industrial products, and household appliances. For anyone loving the 20th century design movements, this book truly is a must-have.

The Sony Walkman was the core of Sony’s most successful products including the CD, Mini-Disc, and MP3 players. A total of 400 million Walkman units were sold, and 200 million were cassette players. Sony retired the cassette Walkman in 2010, but the name prevailed in different generations and inspired the industry for revolutionary products including MP3 players and iPod devices. Apple Macintosh (1984) Left: Joost Schmidt - Poster for the 1923 Bauhaus Exhibition in Weimar, 1923.Captions, via Creative Commons / Right: A. M. Cassandre - Normandie, 1935. Images via widewalls.ch The use of propaganda, that had became popular during the period of the war, had put in focus the national pride and political views in early poster design works. During the 60s, the hippie movement not only influenced the fashion and wearable art pieces, but it also helped to shape the psychedelic style of poster and painting pieces. The use of provocative language, the shift in the presentation of women, along with the use of the anti-war slogans, were all consequences of the demonstrations and the changes in the world. Ocr ABBYY FineReader 11.0 (Extended OCR) Ocr_converted abbyy-to-hocr 1.1.11 Ocr_module_version 0.0.14 Old_pallet IA17483 Openlibrary_edition The Underwood No. 5 was praised for its feature and the adoption of easy-to-use technologies including:

Wishbone Chair

The Braun Sextant SM 31 recorded eight million units sold. In 1963, Richard Fischer designed the Commander SM 5, which introduced a radical evolution in the SM 31 design, as it included rechargeable batteries, which made it much easier to use. Sony Walkman (1979) A series of museum-worthy designs have transformed homes, offices, and living areas into desirable spaces whose interest and excitement extends beyond the drabness of functionality. Innovations in engineering, design, and materials all contributing to the seated revolution.

The car inspired by Nazi leader Adolf Hitler became the most popular car in the world with the highest sales all time. Hitler wanted a cheap and simple car for mass production to be suitable for his new road network. In 1933, he assigned the project to Ferdinand Porsche, who took until 1938 to finish the design. the Volkswagen Beetle is considered the most manufactured car of all time, with 21,529,464 units produced. Volkswagen Beetle 1966 model. (Source: Wikipedia) The Ericofon was introduced to European and Australian markets and later was able to enter the American market, although hard competition from the Bell Telephone company dominated the American market and refused to accept the foreign phone. The Ericofon was available in eighteen colors, and its sales were successful, as it exceeded 500 percent of the company’s, capacity. Later in 1967, Ericsson modified the design to be shorter and in a one-piece shell instead of two pieces. However, the newly designed model ushered in the end of the Ericofon era because of its poorly designed plastic parts and the hook-switch mechanism, which broke easily. Ericsson stopped the Ericofone’s production in 1972. Braun Sextant Razor (1961-1962) Following on from the Arts and Crafts movement, Art Nouveau was a primarily ornamental movement in both Europe and the USA. One distinctive characteristic of the style is the use of organic, asymmetrical line work instead of solid, uniform shapes – applied across architecture, interiors and jewellery, as well as posters and illustration. The Underwood No.5 typewriter is one of the most successful typewriter designs in history and dominated the market in the early 20 th century, a trend that continued until IBM introduced its Selectric typewriter in 1961. The 84-character model was designed by the German-American inventor Frank X. Wagner and named after the company’s early owner, John T. Underwood. The model was the most successful compared to its related versions, No. 1, 2, 3, and 4. Underwood No. 5 Typewriter. (Source: Westbank Museum)

to look to nature to find out what streamlining is.” From then on, it was known as the Beetle. Throughout the following years, Volkswagen Beetle continued to develop in both form and function, yet the style of the original car can still be seen in the in the new versions. Greyhound Scenicruiser (1954) Influenced by the constructivist theories of the De Stijl Movement and more plainly, a bicycle frame, Marcel Breur’s Wassily Chair changed the course of furniture design. It’s more sculptural than his B32/Cesca and the deconstructed club chair looked like an abstract piece of art compared to other chairs in the 1920s, making it seem as futuristic then as it still does today. For additional style kudos, it also appeared in Frasier Crane’s eclectic apartment.

In addition to such aesthetic, commercial, and corporate purposes, graphic design also played an important political role in the early 20th century, as seen in posters and other graphic propaganda produced during World War I. Colour printing had advanced to a high level, and governments used poster designs to raise funds for the war effort, encourage productivity at home, present negative images of the enemy, encourage enlistment in the armed forces, and shore up citizens’ morale. Plakatstil was used for many Axis posters, while the Allies primarily used magazine illustrators versed in realistic narrative images for their own propaganda posters. The contrast between these two approaches can be seen in a comparison of German designer Gipkens’s poster for an exhibition of captured Allied aircraft with American illustrator James Montgomery Flagg’s army recruiting poster (both 1917). Gipkens expressed his subject through signs and symbols reduced to flat colour planes within a unified visual composition. In contrast, Flagg used bold lettering and naturalistic portraiture of an allegorical person appealing directly to the potential recruit. The difference between these two posters signifies the larger contrast between graphic design on the two continents at the time. Modernist experiments between the world wars As Braque and Picasso continued to explore how abstract shapes could be used to define familiar objects, the period from 1910-1912 is often referred to as Analytical Cubism. A distinctive palette of tan, brown, grey, cream, green and blue prevailed, and common subjects included musical instruments, bottles, newspapers, and the human body.Ocr tesseract 4.1.1 Ocr_detected_lang en Ocr_detected_lang_conf 1.0000 Ocr_detected_script Latin Ocr_module_version 0.0.5 Ocr_parameters -l eng Old_pallet IA18112 Openlibrary_edition Art and design are both influenced by the politics, rise of technology, and the atmosphere of various periods. The produced pieces, poster works, or even the innovations of typography are all linked to the thoughts and challenges the various societies face. The economical, social, political, and cultural factors need to be understood as guides which help designers produce pieces which communicate with its public. Understanding aspects of the history of design assists us not only in the analyzing of both the historical and contemporary context but as an inspiration for future designers as well. The reference to the past and some of its revolutionary ideas gives depth to the piece. At times, the past may be on purposely challenged by new and progressive thoughts that are in constant demand.



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