Heineken Silver Beer Lager 24 x 330 ml Cans

Product Information

The product will be prominently featured at Heineken's famous partnership events throughout the year, including Coachella Valley Music and Arts Festival, the US Open Tennis Championships and Formula 1 races, and it will serve as the title sponsor of the much-anticipated Formula 1 Heineken Silver Las Vegas Grand Prix 2023 in November. The most anticipated product launch in company history, Heineken Silver takes center stage as a premium new option in the light lager category that makes up nearly half of the U.S. beer market by volume. At 4% alcohol by volume (ABV), Heineken Silver is brewed specifically for the American palate with a more accessible flavor profile and 3.2g of carbs and 95 calories in a 12-oz serving. Heineken 0.0 continues to grow and already represents around 7% of the franchise in the US,” he notes. Heineken Silver is crafted with malted barley, water, and a small but significant extra ingredient, Heineken's signature A Yeast.And it's brewed to create full-bodied flavor without a bitter finish, while staying true to Heineken's passion for quality and commitment to premium ingredients.

Heineken Silver has 3.2g of carbs, 95 calories and 4% ABV in a 12-oz serving. That compares to flagship Heineken, which has 11g of carbs, around 149 calories and 5.4% ABV in a 12-oz serving. Heineken 0.0, meanwhile, has 0% alcohol, 69 calories and 16g of carbs.Helping bringing in those new drinkers will be a prominent place for Heineken Silver at partnership events throughout the year: including Coachella Valley Music and Arts Festival, the US Open Tennis Championships and Formula 1 races, and it will serve as the title sponsor of the Formula 1 Heineken Silver Las Vegas Grand Prix 2023 in November. The new portfolio: Heineken, Heineken 0.0, and Heineken Silver The company believes it can build on that momentum with the large scale US launch of Heineken Silver this year - championing it as the perfect drink for consumers looking for a refreshing beer for sessionable occasions.

And Manso is believes that lower and no alcohol options will become a significant chunk of the US portfolio – pointing to the success of Heineken 0.0 in the US over the last four years (Heineken 0.0 is the #1 non-alcoholic beer in the US market). Heineken Silver launched in Vietnam in 2019 and had reached 28 markets by the end of last year, including China, India and Western Europe. But to ensure success in the US, the brand is ‘brewed specifically for the American palate with a more accessible flavor profile’. Manso is confident that Heineken Silver can serve to open up a new market, rather than simply bringing existing Heineken drinkers over to the new product.We are tapping into a new market of consumers with Heineken Silver. The product aims to appeal to a broader range of consumer tastes, specifically the experience-seeking consumer. It's a great product to complement an experience seeker's time with friends and family, like at the beach, music festival or more.” Heineken Silver is rolling out nationally this spring in 12-oz slim cans, 12-oz bottles, and 24-oz cans. It will be available where other Heineken products are sold at both on-premise and off-premise retail channels across the country. Heineken Silver has a lower ABV than the original and was designed to be accessible to more consumers and especially appealing to those who enjoy drinkable, sessionable brews without sacrificing flavor,” explains Manso. With its 4% alcohol by volume (ABV), Heineken Silver is crafted with malted barley, water, and a ‘small but significant extra ingredient’, Heineken's signature A Yeast. Heineken Silver is billed as a premium new option in the light lager category: a chunky category which makes up nearly half of the US beer market by volume. Sessionable occasions​

Heineken Silver has been designed to offer a differentiated proposition to Heineken and Heineken 0.0 (which hit the US in 2019 after a European launch).

Product Specs

Like other beer majors, Heineken has set its sights on becoming a major player in low and no alcohol: led by Heineken 0.0, its global low and no alcohol portfolio reached 15.5 million hectoliters in 2022. That, the company believes, will be a winning formula: “Heineken Silver's taste profile and its premium, uncompromising quality the Heineken brand is known for, gives the new product an edge over competitors.” Lower ABV, lower carbs, lower calories