Martini Fiero Aperitif, 75cl

Product Information

The canned Fiero and Tonic RTD (4.7% ABV) provides citrus notes from the orange peel, and bitterness and herbal aromatics from the artemisia. Vegetables —Veggies add some freshness such as a small dish of olive oil drizzled cherry tomatoes with dried oregano and sea salt, or some cucumber slices. MARTINI Rosso is a medium-bodied wine with a smooth, velvety finish, while Fiero is a light-bodied wine with a crisp, refreshing finish. No matter what drink you choose to enjoy with your Martini Fiero, you are sure to have a great time!

Bacardi is also planning to release its low-ABV Plume and Petal range in RTD Spritz cans this spring. The line will be available in the US in the same three flavours – Peach Wave, Cucumber Splash and Lemon Drift.Brands are assessed on aspects such as mass potential, longevity, brand incrementality, and category distinction or appeal towards a specific consumer target (justifying its formula is the fact that 90% of the 98 European winners named in the report over the last decade are still in the market today says Nielsen – compared to an industry statistic of 90% of new launches failing to survive beyond two years). MARTINI Rosso and Fiero are both red wines, but they are made with different grape varietals and have different flavor profiles. Variety of cured meats or cold cuts—Italian prosciutto or Spanish Jamón serrano, or any nice American cold cuts if you cannot find the Mediterranean ones If you are looking for a light and refreshing drink to enjoy with your Martini Fiero, then a Prosecco is a great choice. Prosecco is a sparkling wine that is made in the Veneto region of Italy, and it is the perfect drink to enjoy on a hot day.

And nearly two-thirds of beverage winners were considered as premium to their category, showing the continued importance of this trend. Beverages launches accounted for over a third of Europe’s leading FMCG innovations, showing excellence in product development in the category, says Nielsen. Making meaningful connections with consumers Bruschetta —It’s an Italian aperitivo consisting of baguette-like bread and some cured meats on top or we have our version of 5-minute bruschetta.In May 2019, Martini released its brightly-coloured Fiero expression (14.9% ABV), a blend of white wines and botanicals, including Murcia orange peel, artemisia absinthium and artemisia pontica. The brand moved into the zero-ABV sector with its Vibrante and Floreale botanical-infused bottlings last year. Alcohol-free Vibrante and Tonic offers a blend of natural botanicals, including Italian bergamot, and has a citrus aroma. Non-alcoholic Floreale and Tonic provides a ‘floral tasting experience’.