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Harling, Danielle (March 15, 2023). "What Parents Should Know About The Energy Drink Being Banned In Some Schools". Delish. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. But in his letter to the FDA, Schumer claimed there was little noticeable difference in the online marketing of the two drinks – leading many parents to believe they were purchasing a juice for their kids, only to wind up with a “cauldron of caffeine.” Several Australian schools have instituted bans on Prime energy drinks, as a health risk to students due to its high caffeine levels. ABC News noted that the Food Standards Australia New Zealand legal limit for caffeine was 32mg per 100ml, while Prime contains around 56mg per 100ml. A sports dietician, who described the drink as an "addictive substance" went on to state that "giving a dose of caffeine to young children who've got … developing cognitive function is not a wise idea". ABC noted that the drink, on sale in Woolworths stores, carried a disclaimer stating that the drink "is not suitable for children under the age of 15, pregnant or breastfeeding women, and should only be used under medical or dietetic supervision". [29] Whether you’re trying to stay energised during a long workday or pushing yourself in the gym, these delicious energy drinks can help keep you going strong! So if you need an extra bit of energy, reach for one of these amazing cans and get the boost you need! In South Africa, The National Association of School Governing Bodies has called for the complete ban of Prime Hydration in schools and urging the government to investigate the drink to evaluate if it's responsible for behavioral changes in children. [42]
In March 2023, several schools in Queensland, Victoria [30] and Western Australia banned the drink. [31] In April, several New South Wales schools followed. [32] Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime Energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume.KSI's Prime Hydration: Is It Worth the Hype?". Men's Health. January 13, 2023. Archived from the original on January 13, 2023 . Retrieved January 15, 2023.
Griffith University sports dietitian Professor Ben Desbrow said the consumption of highly caffeinated drinks had a range of physiological and cognitive effects, including insomnia, increased breathing and heart rate, and restlessness. I'm not a huge fan of artificial sweeteners, because what they are is an indigestible carbohydrate. They get into your digestive system, and we don't have the enzymes to break those sugars down," he said. On August 8, 2023, the Netherlands banned the sale of Prime due to its high caffeine content. [40] New Zealand Ross, Alex (March 4, 2023). "School in Bristol bans Prime drink over what's inside the bottles". Bristol World. National World. Archived from the original on March 31, 2023 . Retrieved March 31, 2023.Bulbul, Nuray; Morris, Seren (February 23, 2023). "What is Prime drink and why is it so expensive?". Evening Standard. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. The internet has been full of people asking all kinds of questions about Prime. Such as what’s the difference between Prime Hydration and Prime Energy. Prime Hydration is a sport drink and claims to contain less sugar than Gatorade and have fewer calories. Prime Energy is reputed to be a direct competitor to Red Bull and contains caffeine.
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