The Imagination Muscle

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Beautiful, moving, profoundly imaginative in itself – this book is as entertaining as it is relevant and practical.’ – Alain de Botton But what is it to imagine exactly? How do we go about it and why is it so important that we imagine for ourselves?

Albert Read reveals how we can harness the imagination in our day-to-day lives and why, in the new Age of Technology, it is more pressing than ever that we do so. Discover where to find ideas, how to foster skill in observation and connection, and how to be more attentive to the fluxes of our own minds. Spanning pre-historic times through to the twenty-first century, The Imagination Muscle explores the genesis of ideas - from Thomas Edison's serial embracing of failure to Jane Jacobs' vision of how we should build cities together; from Steve Jobs' approach to office design to the Japanese concept of Ma. Touching on art, music, film, literature, science and entrepreneurship, this book examines how the imagination has evolved - in shape, power and pace - through the millennia. The Imagination Muscle: Where Good Ideas Come From (And How To Have More Of Them) is out tomorrow (23rd March). For some, the imagination is a luxury in the modern age; something which is at once elusive, difficult to employ and, we assume, better left to others. Imagination is our most powerful muscle and our greatest source of fulfilment. Find out how to exercise yours with two of the country’s most influential and creative people.Speaking more about Leonardo da Vinci, he said: “While he was painting the Mona Lisa, he would paint it during the day. And then at night, he would go to this mortuary in Florence, and he dissected cadavers. And he would study very, very closely, the way a smile works and the way that the curve of a nostril is delineated. So he took his scientific learnings and really took art to the next level by really understanding the muscular makeup of the face.” Spanning pre-historic times through to the twenty-first century, The Imagination Muscle explores the genesis of ideas – from Thomas Edison’s serial embracing of failure to Jane Jacobs’ vision of how we should build cities together; from Steve Jobs’ approach to office design to the Japanese concept of Ma. Touching on art, music, film, literature, science and entrepreneurship, this book examines how the imagination has evolved – in shape, power and pace – through the millennia.

Beautiful, moving, profoundly imaginative in itself - this book is as entertaining as it is relevant and practical' ALAIN DE BOTTON

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Spanning pre-historic times through to the twenty-first century, Albert and Will will explore to explore the genesis of ideas – from Thomas Edison’s serial embracing of failure to Jane Jacobs’ vision of how we should build cities together; from Steve Jobs’ approach to office design to the Japanese concept of Ma. They’ll teach us how to discover where to find ideas, how to foster skill in observation and connection, and how to be more attentive to the fluxes of our own minds. For cost savings, you can change your plan at any time online in the “Settings & Account” section. If you’d like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial.