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The leaves and twigs gathered by yerbateros, or herbalists, are brewed into the tea in a hollow gourd. Argentinians call this drink el submarino because you “submerge” your chocolate bar in the steaming milk like a submarine.
A strong emphasis on community engagement and loyalty, with many local breweries ingrained in the fabric of their neighborhoods, hosting events, and supporting local causes. Last night also saw the awards for the media category. The grand prix award went to Canon Australia, by ad agency Leo Burnett Sydney, for creating a "social network" for photographers to promote the Canon EOS digital single lens reflex camera. In this section, we’ll explore some of Argentina’s most successful craft breweries and their standout beers, from the pioneering Antares to the German-inspired Berlina Brewery and the unique Cerveceria Beagle, brewing at the end of the world. Antares: Pioneering Craft Beer in Argentina Budweiser’s commitment to social responsibility and sustainability initiatives further endeared it to environmentally-conscious consumers, aligning the brand with the values of Argentinian society.Argentina’s beer market ranks among the largest in South America, reflecting the nation’s ardent love for beer and convivial drinking culture. Juguetes Perdidos / La Pirata / Mikkeller / Stu Mostow / SanFrutos / Fraugruber / Vetra / Two Tribes / Mom / Jing A Brewing A Dios
Adapting its marketing strategies to align with the spirit of Argentina was another key tactic. Budweiser crafted campaigns that emphasized the joy of coming together, capturing the essence of communal celebrations and cherished moments shared with friends and family. Sustainability and Social Responsibility Grab a couple of bottles of white wine (I suggest a local Argentinian wine made from the Torrontes grapes).Agencies that submitted entries in the radio category had to settle for 15 Gold Lions for their efforts, with a Heineken campaign, for the Dos Equis beer brand, by agency Euro RSCG New York taking the most with four.