Financing Small Business Activities” could revisit product lifecycle to align sales with appropriate funding options. Meaning early phase startups are usually not strong candidates for traditional bank loans. Definitely include/expand crowdfunding/crowdsourcing for startups. Complicated topic of ethics. Very relevant to incorporate Corporate Social Responsibility (CSR). Would be nice to include more information on “Benefit Company”.

To my knowledge, this text does not contain any gross errors. The authors do a great job or presenting content in a way that appears to be free of bias.

This month at AQA

This text provides an excellent overview of business with a comprehensive index. The book clearly outlines resources and further readings for continued study of a particular topic. The text did not expand on franchising as a business design but covered others well and provided the pros and cons effectively. Reviewed by Kathryn Archard, Senior Lecturer, Writing Program Director, University of Massachusetts Boston on 5/27/20 Each chapter contains a “key terms” section where terms from each chapter are defined. Further, this text is written in a way that flows well and is easily understandable to the lay person.

The graphs and navigation were easily used and free of errors. There were clear explanations of the images and charts that expanded on the content being presented. Navigating this text was very user-friendly and straightforward. This text does an excellent job covering the basic concepts of an Introduction to Business course. The features of the text are especially relevant with up-to-date examples of what’s happening in today’s organizations, ethical issues to make students think, and critical thinking questions for lively discussions. Each chapter begins with Learning Outcomes, and ends with a review of the Learning Outcomes. The textbook modularity is good. The index takes a while to load but clearly identifies the topic links in every chapter.Reviewed by Zachary Ward, Assistant Professor of Health Administration, University of Southern Indiana on 4/18/22