Freia Melkesjokolade Milk Chocolate, 250 g

Product Information

It reminds me a little of the rice crispy cakes I used to make as a kid (definitely not as an adult though, no, not, definitely not) Freia is a Norwegian chocolate brand. The brand is known for Freia Melkesjokolade and Kvikk Lunsj, as well as for other candy and dessert products. [1] The company was acquired by Mondelez International in 1993, and liquidated in 2017.

Teal success bought by Johan Throne Holst (1868–1946) in 1892. He took over management from Larsen in 1898 and led the company to commercial success. [2] Holst realized that there was a potential market for edible milk chocolate, in addition to the dark chocolate and other minor products Freia were producing at the time. Holst built up Freia to be Norway's leading chocolate manufacturer. At the moment an orange edition is available in stores, which replaces the raspberry jelly with an orange jelly. Small chocolate companies Nestle, maker of KitKat, has argued in European courts since 2002 that it has the right to trademark the shape. The courts disagreed as KitKat isn't commonplace cross the continent. Freia couldn't buy that kind of publicity.

You might also like...

Freia Firkløver(four-leaf clover) chocolate is the same as the classic Freia Milk Chocolate, but comes with roasted pieces of hazel nut. It was first sold in 1926, and is a favorite chocolate amongst many Norwegians. It was engineer Jørgen Holmsen who discovered the ‘airy' Aero chocolate bar at a trade fair in Germany, and returned to the Nidar factory to try to create something similar.

These salty-sweet tornadoes are my absolute favourite Norwegian chocolate! Smash from Nidar are simply corn chips covered in chocolate. Because of the court cases, interest in Kvikk Lunsj has increased outside of Norway too. British newspapers the Guardian and Independent both rated the Norwegian bar higher in blind taste tests. They key? The chocolate-to-wafer ratio is higher in the KL. In 1980 the company merged with a Bergen-based company to create ‘Beregene Nidar' but 17 years later, the Nidar name was restored and all Bergen production moved to the Trondheim facility. Today the company is part of the giant Orkla corporation. Large chocolate bars

The two big Norwegian chocolate companies

Freia Melkesjokolade, or Milk Chocolate is a Norwegian classic! This is the most sold chocolate in Norway since the 1960s, and is marketed as en liten bit av Norge (a small piece of Norway). Personally I find it creamy and sweet, and its definitely one of my favorite Norwegian chocolates! On my recent trip to Svalbard, I stumbled upon Fruene cafe which did a roaring trade in its homemade chocolate. I did my bit for the cause and tested out a couple. My favourite? The creamy white chocolate bar complete with polar bear print! I think it's fair to say that Freia is Norway's most famous chocolate brand. For one thing, the illuminated sign on Karl Johans gate gets captured in so many photographs. There has been a Freia store on Karl Johans gate since 1913. By the turn of the century, Freia was the leading Norwegian brand in sweets. Since its inception the factory has been in the Rodeløkka neighborhood in the borough of Grünerløkka in Oslo.

Can’t wait until you come to Norway? Buy Freia Firkløver Milk Chocolate here (Etsy) Stratos Chocolate bar There has also a peanut version round and about called ‘Peanøtt Kubbe' although I haven't seen it for a while. The peanut taste is much more overpowering than the rice of the original. However, I'm not sure whether that's because that's the genuine taste, or because I really don't like peanuts very much! Troika

Stratos

Freia Melkesjokolade ( lit. 'Freia milk chocolate') is milk chocolate from the Norwegian chocolate brand Freia and has been the most sold chocolate in Norway since the 1960s. The chocolate was launched in 1906 after a Swiss recipe, originally called 'Freia Melkechokolade'. In the 1920s it was considered ”Europas bedste spisechokolade” (Europe's best dessert chocolate), and people would often add that it was Norwegian, to underline that it was not imported. [1] It was only after the chocolate again became available after World War II, that the name was changed to "Melkesjokolade" (Milk Chocolate) due to the spelling reform of 1939. Can’t wait until you come to Norway? Buy Freia Milk Chocolate bar here (Etsy) Freia Firkløver Milk Chocolate bar Freia melkesjokolade was created in 1905 by the newly hired manager Johan Throne Holst (1868-1946). When he took over management, he realized that there was a potential market for edible milk chocolate, in addition to the dark chocolate and other minor products Freia were producing at the time. It became a success. However, it was not until the 1920s that regular people had the money to buy chocolate, as it was a luxury product at the time. The chocolate is consistently marketed to create national romantic associations - as the essence of everything that is Norwegian.