Pony Malta - Malt extract drink - Pure food- 330 ml

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The initiative, created in partnership with MullenLowe SSP3, aims to demonstrate the raft of female talent in the big leagues of the gaming world. The initial line-up has seen Pony Malta bring together some of the best female gamers in the country, including María Camila Villafañe, Karen Meliza Varón, Helen Rodriguez, Natalia Galvis, and Sundara Moreno. In December 1911, during the centenary of independence, they used the figure of Policarpa Salavarrieta in their La Pola brand. María Camila Villafañe, professional e-Sports player and leader of the ‘She Gaming’ team says: “The creation of the ‘She Gaming’ team is very important. Not only do we want to demonstrate our ability and success to the wider gaming community in Colombia, but we want to invite all girls to join us and show the world their talent. Follow the hashtag #SiSoyMujerSiSoyGamer to find out more about our activities and become part of Pony Malta’s movement to inspire female gamers to compete at the national level.” Usernames Against Bullying’ is the second campaign from Pony Malta and MullenLowe SSP3 to raise awareness of bullying. Earlier this year, they launched ‘PrideLists’, a movement to celebrate diversity through music and help combat bullying amongst LGBTQIA+ students in Colombia. In 1876, Leo Siegfried and Emil Kopp arrived in Santander seeking business opportunities. In 1879, with the brothers Santiago and Carlos Arturo Castello, they formed in Bogota the company Kopp y Castello, for the trading and importing of goods.

To bring #GirlsSpeak to life, 50 speeches from Latin American girls have been selected to be mimed by actresses, artists, singers, politicians and other female leaders on social media and, thanks to their influence, spread the girls’ messages around the world.The fast evolution and easy access to technology have allowed video games to rise in popularity and become one of the main sources of entertainment for teenagers around the world. However, bullying within the games has become a huge problem as teenagers hide behind their avatars, sometimes even moving from the virtual world to the real world,” said Juan Alonso Torres, ABInBev’sPony Malta Marketing Director. Juan Alonso Torres, marketing director for ABInBev’s Pony Malta says: “We are well aware of the growth of women’s participation in e-Sports, and want to give them the visibility and platform they deserve. Through ‘She Gaming’, we hope to give women a safe environment to hone their skills and empower them to compete professionally in the e-Sports arena.” Recently, on International Women’s Day, the tables have turned. Pony Malta and MullenLowe SSP3 have launched #GirlsSpeak, to encourage the most influential women in the world to share powerful messages from young girls across Latin America. In addition to representing female gamers across the world, the team will help to create the biggest female gaming community in Colombia. Pony Malta is encouraging people to follow the team across the Twitch, YouTube and Facebook channels, connect with their live broadcasts to show their talent and participate in the special tournament. With many schools still closed due to the pandemic, Pony Malta, one of the leading beverages among teens in Colombia, found a way to make education more accessible. Along with their creative agency, MullenLowe SSP3, Pony Malta has created Pony Vital School Center, to bring education to the one place that is still open: malls. The school has been set up in the Paseo Villa del Rio Shopping Center, with students aged 6-12 able to attend four classes a day for reading and writing, English, spelling and scientific thinking.

Bavaria has the largest volunteer program in Colombia. #Meuno is a web platform that aims to connect volunteer organizations and networks throughout the nation. In 2019, Bavaria mobilized more than 12,000 volunteers to clean up the country's most important water sources in 15 cities, working with more than 150 partners and extracting 300 tons of garbage. The platform has over 56,000 registered volunteers and has been consolidated as an effective tool to support volunteer work in the country. The campaign was devised and executed by MullenLowe SSP3, who added: “Through #SheSpeaks, we wanted young girls to share empowering messages from important women throughout history and encourage them to follow women who really made a difference. Now, for International Women’s Day, we’re calling on influential women to share messages from young women across Latin America to allow the voices of young women in the region to be heard and make them see that one day, they can change the world.” On April 4, 1889, the acquisition of a lot for the construction of a brewery was registered in Bogota. In 1890, the society Kopp and Castello was dissolved and was created the company Bavaria Kopp's Deutsche Bierbrauerei, which on 22 April of the following year recorded as factory image the German imperial eagle, and opened its headquarters in San Diego, downtown Bogotá, on 28 May.

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Pony Malta’s intention is to not to make a statement but to affect change, so at the conclusion of the campaign, the brand will create a platform to share tools, research and ideas for players to change their behaviour, hoping to turn them into ‘ambassadors of good’ inside the games.