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Takahashi, Dean (September 28, 2017). "Osmo combines iPad app and toy cars with Hot Wheels MindRacers game". GameBeat. VentureBeat . Retrieved May 4, 2023. Von Bogart, Angelo (August 31, 2009). Hot Wheels Classic Redline Era: Hot Wheels - Birth of the Redline. Krause Publications. ISBN 978-1440221705. a b Schmidt, Gregory (2018-05-20). "Hot Wheels Hits the Road to Reach Its Fans". The New York Times. ISSN 0362-4331 . Retrieved 2022-02-04. Hot Wheels Velocity X (2002), released for the Game Boy Advance, Microsoft Windows, Nintendo GameCube, and PlayStation 2. Many automobile manufacturers have since licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints and detailing. Although Hot Wheels were originally intended to be for children and young adults, they have become popular with adult collectors, for whom limited edition models are now made available.

Hot Wheels designer Ryu Asada died on March 23, 2021, at age 42, after years of suffering from cancer. [22] That same year, Hot Wheels began a partnership with Milestone S.r.l. to release their first game, Hot Wheels Unleashed, in which came out on September 30, 2021. In 2011, Sizzlers have been re-released as Cars 2 characters, and were sold at Target stores. This line was called Charge Ups and released under the Mattel brand name but not as part of the Hot Wheels line. D'Alessandro, Anthony (January 23, 2023). " 'Hot Wheels': Mattel-Warner Bros-Bad Robot Pic Revving Up With Scribes Dalton Leeb & Nicholas Jacobson-Larson". Deadline Hollywood.

Hot Wheels celebrated its 35th anniversary with a full-length computer-animated film called Hot Wheels Highway 35 World Race. This movie tied into the Highway 35 line of cars that featured 35 classic Hot Wheels cars with special graphics and co-molded wheels. [18] 2004 [ edit ] Kit, Borys (September 25, 2020). " 'Hot Wheels' Movie Finds Its Writers (Exclusive)". The Hollywood Reporter . Retrieved September 28, 2020. Since the year 2008, Hot Wheels cars have had a code stamped or printed on the base. This is a "base code". This base code can be used to identify exactly when an individual car was produced in the Hot Wheels factory. The code begins with a letter, followed by a two-digit number. The letter for the year 2018 was "L". The letter is then followed by two numbers, which represent the week of that particular year the car was manufactured. For example, a car with the date stamp of "L42" was produced on the forty-second week of 2018. Hot Wheels Legends Tour - THE FINALE! - Hosted by Jay Leno, Snoop Dogg and more..." YouTube. YouTube . Retrieved 14 November 2020. However, 1972 and 1973 were slow years. Only seven new models were made in 1972. Of the 24 models appearing for 1973, only three were new models. Also the cars changed from Mattel's in-house Spectraflame colors to mostly drab, solid enamel colors, which mainstream Hot Wheels cars still use today. Due to low sales, and the fact that the majority of the castings were not re-used in later years, the 1972-3 models are known to be very collectible.

Hot Wheels Rift Rally (2023), an upcoming video game developed by Velan Studios set to be released on iOS/iPadOS and PlayStations 4 and 5. [86]

Collect, Race, and Play with Hot Wheels Toys

In late January 2019, Mattel Films and Warner Bros. Pictures agreed to partner on a Hot Wheels film. [45] Grobar, Matt (April 25, 2022). "J.J. Abrams' Bad Robot To Produce Live-Action 'Hot Wheels' Film For Mattel & Warner Bros". Deadline Hollywood. Beam, Jennifer. "Hot Wheels: Jetz - Review". AllGame. Archived from the original on 2014-11-15 . Retrieved 2016-09-27.

In conjunction with Epyx Software, Mattel released a computer game edition of Hot Wheels for various 8-bit platforms in 1985, as part of the Computer Activity Toys series. [16] 1989–1994: The collector number era [ edit ] Hot Wheels' Director Search Nearing Finish Line (Exclusive)". The Hollywood Reporter. 10 July 2013. Another designer, Paul Tam, joined Wood and Gilford. Tam's first design was the Whip Creamer. [13] Tam continued to work for Mattel until 1973. Among the many fantastic designs Tam thought up for Hot Wheels, some of the collector's favorites include Evil Weevil (a Volkswagen Beetle with two engines), Open Fire (an AMC Gremlin with six wheels), Six Shooter (another six-wheeled car), and the rare Double Header (co-designed with Larry Wood).

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was a very successful year for Hot Wheels, so Mattel came up with a new advertising slogan for the cars: "Go With the Winner". [12] 43 new cars appeared that year, including the Sizzlers and Heavyweights lines. Howard Rees, who worked with Ira Gilford, was tired of designing cars. He wanted to work on the Major Matt Mason action figure toy line-up. Rees had a good friend by the name of Larry Wood, whom he worked with at Ford designing cars. When Wood found out about Hot Wheels at a party Rees was holding, Rees offered him the job of designing Hot Wheels models. Wood accepted, and, by the end of the week, Wood was working at Mattel, where his first design was the Tri-Baby. Larry Wood retired in 2019 after over 40 years of designing cars. Hot Wheels Unleashed (2021), released for Microsoft Windows, Nintendo Switch, PlayStations 4 and 5 and Xbox One and Xbox Series X/S. [84] Hot Wheels: World's Best Driver (2013), released for iOS, Nintendo 3DS, Microsoft Windows, PlayStation 3, Wii U, and Xbox 360. [74] [75] [76] a b "Big Machine Racing to honor legendary racer Dan Gurney at Darlington". Big Machine Records (Press release). April 13, 2021 . Retrieved April 13, 2021.