L’Oréal Professionnel Metal Detox Shampoo, Protects Coloured Hair From Damage, For Smooth, Strong and Shiny Looking Hair, Rich and Creamy Texture, Serie Expert, 300 ml

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We’re trying to say it’s really up to us to protect our hair as best as possible to maintain the healthiest hair we can. The level of metal in hair can vary, and this will depend on the water quality where you reside, along with the hair porosity of each individual. Protect the hair fibres from any future metal deposits with the L’Oréal Professionnel Metal Detox Masque.

Yes, metal. It’s often overlooked, but it can seriously impact the results of your lightening colour treatments – and not favourably.

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Thanks to our collaboration with the worldwide authority on metal, Ioannina University, we indentified a perfect molecule: Glicoamine. It is the only active agent small enough to trap and neutralize metal inside the fiber. Fiber integrity is preserved, color is mastered, and the oxidant gets to fully do its job.

Metal particles accumulate inside the hair fibre from exposure to water during regular washing. This negatively impacts colour results and enhances the risk of hair breakage during colouring services. L’Oréal Professionnel introduces a ground-breaking solution to this problem with the Metal Detox Hair Protocol, a member of the Serie Expert collection of targeted hair care products developed to meet specific hair concerns. Using Metal Detox as part of your hair regime will improve colour vitality while reducing hair breakage.

It's also used as part of your colouring sessions, if desired, to maximise how vivid and clean your colour can get, and it works on all hair colours from blonde to brown, silver and grey. To see how it works on brassy hair, I went for the treatment at Zeba Hairdressing's salon in Dublin 2, and this is how I got on. Metal Detox - Brassy Hair creative director Mike Decanter talking at a hair demo at Zeba in may Apply the Metal Detox shampoo evenly onto wet hair. Then, lather until the formula transforms into a rich foam, followed by rinsing. Depending on the client, shampoo either once or twice. The problem with metals in water is that they weaken the hair when they penetrate the hair shaft. This leads to damage in the colouring process and it diminishes shine and hair health. To combat this, L'Oreal created a patented technology using an active agent called Glicoamine, a neutralising molecule that can trap and eliminate metals in the hair shafts to restore colour and strength. The protocol has been co-created with L’Oreal Professionnel Partner hairdressers: Charlotte Catherin (French balayage & color artist @charlotte_catherin), Sebastian Langman(Color, Balayage & Lightening Expert @sebastiancolorist) and Washington Nunnes (Color, Balayage & Lightening Expert @wnunnes.) Learn more about Metal Detox on L’Oreal ACCESS. The anti-metal cleansing cream shampoo gently removes metal particles* from hair to prevent hair breakage & color shift.

Apply the L’Oréal Professionnel Metal Detox Masque evenly onto shampooed and towel-dried hair. Leave on for 15 minutes, and then simply rinse thoroughly. Then continue to dry and style the hair as desired now that the colour treatment is no longer compromised. The Serie Expert Metal Detox Shampoo is a concentrated, creamy cleansing shampoo formula that can be applied evenly on wet hair and lathered until a rich foam is obtained. Alternatively, lather in the hands prior to make distribution easier, then apply to wet hair and massage gently into scalp. Rinse thoroughly & follow with Metal Detox Conditioner or Hair Mask. Harmful metals can get into our water from pipeline erosion, exposing our hair to these harmful metals. And unfortunately for our hair health – most pipes are made from copper materials. Read on to discover how metal could affect your work and how the Metal Detox range can help… The breakthrough discovery The new Leave-In Cream is rich and nourishing and will keep up to 97% of your colour brightness for up to 8 weeks.**Metal in the hair can lead to a ton of unpleasantries – including unreliable colour results through no fault of the stylist, along with excessive and avoidable breakage. The Metal Detox innovation took the industry by storm. And now that L’Oreal has added a new multi-tasking addition to the range, your clients can focus on having fun in the sun whilst ensuring their hair stays in ultimate condition. Discover the Salons Direct blog, your trusted source for industry news, product releases, how-to guides and more! Once inside, Glicoamine will successfully neutralise metal wherever it is located, a breakthrough for colour, balayage, and lightning services.

The Metal Detox system works to remove copper particles, keeping blondes bright and fresh and brunettes radiant and true to tone. Spray the L’Oréal Professionnel Metol Detox Pre-Treatment on dry hair from the tip all the way up to the root. Apply 8 to 10 pumps on short hair and 15 to 20 pumps on medium to long hair, focusing mainly on the lengths. For optimal results at home, use the L’Oréal Professionnel Serie Expert Metal Detox Shampoo in conjunction with Metal Detox Conditioner and Metal Detox Hair Mask for ongoing protection from particle deposition. Find an authorised retailer now. Creative Director of Zeba and L'Oreal Pro Brand Ambassador Mike DeCanter talked me through the process of Metal Detox which is quite a simple and fast service. My hair is three weeks between colouring sessions, so at this halfway stage I can see the telltale signs of dullness and brassy hair.This sulphate-free cleansing cream shampoo transforms into a concentrated foam in your hands, with a memorable citrus fragrance. test Metal Detox pre-treatment + technical procedure + shampoo + mask. 2no impact on lift and optimized colour uptake. One of the primary sources of metal deposition on hair is from hard water. This line has exceptional resistance and performance for efficacy in this realm,” says Deborah Lin, PhD. She’s also one of Better Not Younger’s brand ambassadors, and uses the product regularly in her own haircare regimen. “Hard water refers to water that contains higher levels of minerals, primarily calcium and magnesium in tap water, but can also include copper, iron, and other metals. The presence of these metals can impact the performance of some shampoos and conditioners in the shower, making it harder to spread products in the hair, have good foam, and yield a poor rinse-out. This can result in buildup on the hair shaft and leaves hair feeling dry, straw-like, looking dull and grimy over time. This incredible professional routine consists of only three easy steps – with no additional service time required.