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Testing a TV is a long and complex process because a modern TV simply does so much. Not only does it need to handle a variety of content resolutions – standard-def, 1080p, 4K and sometimes 8K – and both standard dynamic range and high dynamic range (the latter in a number of formats), all of which need to be specifically tested, it also has a sound system with various advanced settings and a full smart platform. A TV is an all-in-one device in the best sense, but that also makes it a challenging review proposition. The Philips 43PUS7906/12 43-Inch 4K LED TV is an excellent option for anyone looking for a TV that delivers stunning picture quality and a range of advanced features. The TV boasts a sleek design and innovative technology that ensures an immersive viewing experience.
The TV’s Gaming Mode is specifically designed to enhance the gaming experience. It features a low input lag and a high refresh rate, which reduces lag and motion blur, resulting in smoother gameplay. The TV also includes a range of advanced gaming features, including automatic game mode detection, variable refresh rate support, and an HDMI 2.1 input, which supports the latest gaming consoles. It's now common to find 4K on 40, 42 and 43-inch sets, even at the budget end, and support for HDR formats (including HDR10+ and even Dolby Vision in some cases) is usually included, too. Peak brightness and colour depth are often a bit limited with cheaper models, though, so it's generally best not to expect a dazzling HDR performance unless you're prepared to spend quite a lot of money.
Overall Take
Most standard HDMI connections will be HDMI 2.0, and that’s perfectly fine for pairing most external devices. The exception is next-gen consoles like the PS5 and Xbox Series X. Overall, the Cello ZG0234 43″ Smart Android TV is an excellent choice for anyone looking for a high-quality television with a wide range of features. The TV’s smart Android TV platform provides easy access to a variety of streaming services, while the built-in Google Chromecast and Google Assistant add to the TV’s functionality. The TV’s sleek design and intuitive remote control make it easy to use, and the Freeview Play feature ensures that you can catch up on missed shows and record programs for later viewing. If you're wondering whether there's a replacement for the A90K on the way, there isn't at this stage. While 2022's A80K and A95K models have been replaced (with the A80L and A95L respectively), the 42-inch and 48-inch A90K models are remaining in Sony's TV lineup for an extra year. Although most manufacturers and buyers focus on larger TVs, there's still a lot of interest in smaller models for people looking for the best 40-inch smartTV. There aren't as many options in this size as in the larger ones,but some premium models and cheaper TVs are still available. It's easier to look for the best42 or best 43-inch 4kTVs than for the best40-inch TVs, as the formersaremuch more common, so you'll have more choice if you can fit a 42 or 43-inch model in your entertainment center. There are also some 42-inch OLEDs coming out, which will further expand the selection in that size category.
HDR10 is a static HDR format that applies the HDR values on a scene-by-scene basis (i.e. whenever the camera cuts to a new scene). Dolby Vision, on the other hand, applies this image information (called metadata) on a frame-by-frame basis. This dynamic form of HDR, when implemented properly, has the potential to improve upon the standard HDR10 presentation. Want terrific picture quality, but you don’t have room for a full-size TV? The A90K will (literally and figuratively) brighten up any room, and is a major offering that should not be dismissed merely because of its minor size. It's worth remembering that 40-inch screens, while once the pinnacle of high-end TV tech, are now considered a small size compared to many other TV displays.If you're buying a TV below 32 inches and can save a lot of money on a Full HD model, by all means go for it (4K won't be a huge benefit at that sort of size anyway), but otherwise 4K is both worthwhile and, in all likelihood, your only option. Should you buy an HDR TV? It's one of two TVs made by Roku in 2023, their first-ever TVs. It comes with the great Roku TV smart platform, which is extremely fast, simple, and easy to use, with a great selection of streaming channels. It has a good remote with an integrated microphone for voice commands, or you can also give commands through the Roku companion app on your phone. You can also plug headphones into the remote, a great feature at this price point. Overall, the TV is decent and provides a good user experience, especially at its price. Still, if you're a Costco member, you can get the slightly better Hisense A6/A65K for a similar price. But if Costco isn't an option, the Roku is an amazing choice. Note that the 40-inch model of the Roku is limited to a 1080p resolution with three HDMI ports, while the 43-inch model is a 4k TV with four HDMI ports, so choose accordingly. The Samsung QN90C is available in a wide range of sizes from 43 through to 85-inches, with the lower end bringing it to our list of the best smaller TVs. Its solid reflection handling and brightness makes it a good choice for lots of purposes and lots of rooms. We find that's often what most people want from a smaller TV: versatility. Overall, the Toshiba 43LK3C63DB TV is an excellent choice for anyone looking for a Full HD Smart TV with advanced features and a sleek design. The TV’s Dolby Audio and various picture modes ensure a high-quality viewing experience, while the Smart TV platform provides easy access to a wide range of streaming services. The TV’s slim profile, range of connectivity options, and energy-saving features make it a practical and stylish choice for any home. The What Hi-Fi? team has more than 100 years experience of reviewing, testing and writing about consumer electronics.
If your space will allow for a larger unit, we recommend you go bigger — even if you think you’ll be happy with a smaller screen, a bigger one helps make the experience of watching more engaging. Ultimately, while the AU7100 certainly can't hold a candle to a top OLED or QLED, it's superb for its price. The RCA 43-inch QLED UHD Smart TV is a standout choice for a home office setup. Its impressive picture quality, user-friendly interface, and versatile connectivity options make it a top contender in the 43-inch TV category. As the owner of the best 43-inch TV for a home office, I wholeheartedly recommend it to anyone looking to elevate their workspace with a large, high-quality screen.
Our biggest complaint is really the smart TV software layout, though – it's not as intuitive as some options. The TV also includes advanced features such as PurColor, which provides a wider range of colors and shades for a more realistic and vibrant viewing experience. The TV also includes various picture modes, including movie, natural, and game mode, which adapts to the content to provide optimal picture quality. Operating system: 40-inch, 42-inch and 43-inch TVs didn't always come with a smart TV operating system in the past but they often do now. What you're looking for, ideally, is a well-maintained operating system like Roku TV, LG's webOS or Samsung's Tizen operating system. If you go with a TV that uses a proprietary operating system (basically an operating system exclusive to that one TV) you might have some serious issues down the road. The JVC Fire TV 43” Smart 4K Ultra HD HDR LED TV with FreeviewPlay is an excellent choice for those seeking an immersive viewing experience. This television offers top-notch picture quality, numerous features, and easy connectivity to a range of devices.
This TV delivers excellent picture quality, with impressive levels of brightness, contrast and definition. It takes advantage of LG’s Alpha9 Gen6 chip, which is used for picture processing and HDR-improving features, like Expression Enhancer and OLED Dynamic Tone Mapping Pro. What this means is that your images look clearer, better and brighter. That's why we think it's a wonderful choice for movie lovers. And OLED is famously less bright than LED TVs in larger sets, but in 42-inch models, they're much more on the same level, so you don't get a real disadvantage there. Samsung's image processing makes it look refined and impressive cinematic, and the eight speakers built into it means it'll sound far better than the competition here, and you may not need to add a soundbar for clear audio. All of this does mean its the most expensive option here, though. Gaming performance was another plus point for the Omni QLED. It did a great job of handling graphically intense moments, with smooth motion processing and minimal delay thanks to its low 10ms input lag time. The picture quality delivered was crisp as well, thanks to Dolby Vision gaming support. However, it sadly doesn't have 4K 120Hz support, but this is not something you get in TVs at this price range anyway. Not sure how to choose what 40-inch, 42-inch or 43-inch TV is for you? While the options might feel overwhelming, it's worth considering what we think about when recommending TVs here on TechRadar. Overall, the Philips 43PUS7906/12 43-Inch 4K LED TV is an excellent choice for anyone looking for a TV with advanced features and stunning picture quality. The TV’s 4K resolution and HDR10+ technology ensure crystal clear images, while Dolby Vision and Dolby Atmos provide a high-quality audio experience. The Smart TV platform provides easy access to a wide range of streaming services, while the sleek design and range of connectivity options make it a practical and stylish choice for any home.
Expert Reviews
We use all of these objective test results to make comparisons about quality and performance between different TVs, but our evaluation doesn't end there. We also spend hours with each set, watching shows and movies, and using carefully selected video samples to highlight the strengths and weaknesses of each set and help us tell you which TVs look and sound the best in a real home viewing environment. High Dynamic Range is without a doubt a much bigger deal than 8K, and certainly something you should consider before buying your next TV.
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