Barenaked Foods Noodles, 6 x 380g

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Sadly, after hours upon hours of trawling through the internet, searching supermarkets and health food shops, he had no success. However, after further research, he discovered konjac, a food crop grown across south-east Asia. Barenaked noodles and rice have also caught the attention of celebrities and influencers, who now enjoy them as part of a balanced/restricted diet or to aid their weight management plans. We have a turnover of 600, 000 as of June 2015, a 110 per cent increase on the previous year. With our extended distribution, turnover for the next year will hit 1m. I started off by importing 3, 000 units of product, and now we import 80, 000 units every six weeks. Ross admits that he has always found weight loss ‘especially difficult’ due to his love of pasta and rice. He thought ‘there must be a low fat, low carbohydrate version of the foods that he craves and loves – especially pasta!’ He included a cooking demonstration of his noodles with the help of Dragon Kelly Hoppen which did not go as smoothly as he hoped.

With the help of Peter Jones, who provided 60, 000 for a 50 per cent stake in Barenaked Foods, Mendham has launched Barenaked Rice which has only 16 calories per 100g. This product joins Barenaked Noodles and Barenaked Protein Noodles in a growing roster of sought-after products. The entrepreneur decided that he would make this food available in the UK, so he created his own recipe with a blend of konjac, soybean and oatmeal flour to give his noodles a texture similar to traditional rice noodles. His recipe had no fat, sugar, dairy or gluten and was low in carbohydrate — and so… Barenaked Noodles were born!Ross was given initial funding from his future father-in-law, to get the business started. He travelled to the Chamber of Commerce, in China, to find out more about noodle manufacture. These products are made from the konjac plant. Each serving (125g) of noodles or rice is only 15kcal! Each serving (125g) is only 22kcal! They also contain Glucomannan, which supposedly encourages weight loss.

Surrey-born, Delia Smith, is Norwich City Football Club's joint majority shareholder and is known for teaching basic cookery skills in a no-nonsense style. Smith became famous by hosting a cookery television show Family Fare which ran between 1973 and 1975. Her first television appearances came in the early 1970s, as resident cook on BBC's Look East. He had a difficult pitch with Deborah Meaden and Kelly Hoppen opting out very early. After an emotional explanation of funding, Mendham received interesting offers from Duncan Bannatyne, Piers Linney, and Peter Jones. It's expanding year on year. Consumers are always looking at healthy alternatives. In the future, there will be a healthy gluten-free alternative for every product. What is the single most important piece of advice you would offer to a less experienced entrepreneur? Since I first featured on Dragons’ Den it’s been an emotional roller-coaster and as with any business, it’s been challenging to get to the top. Even when you get investment, success is not guaranteed. But with hard work, we have managed to take Barenaked Foods to where it is today.

Getting your goods into a big supermarket can be transformational (5) What made you want to take part in Dragons? Den? Bare Naked Foods is a brand of plant-based noodles, protein noodles, and rice that are low-carb, low-calorie, and have zero fat in them. They are also 100% vegan friendly. Ross Mendham is the Managing Director and brain behind Bare Naked Foods. He took his idea of low-carb, low-calorie, and zero fat noodles and protein noodles to the Dragons in season 11.

We currently sell in Dubai. We are looking for distributors in the USA, Canada, and Europe. The world is our oyster. I always said after Dragons' Den that I wanted to take on the world! Describe your growth funding path:The language barrier was difficult but he knew that he had to find a factory which met UK food production standards. His patience paid off when he found the ideal place to produce his own style of konjac (or shirataki) noodles. After struggling with “always being on a diet”, I wanted to make it easier for people in a similar situation to lose weight without missing out on the food they like and love. There was a gap in the market and I thought I would be able to launch my new product and food brand. Konyaku noodels are essential to my dietary plans, and the Barenaked brand is a significant technological advance; the noodles are white rather than clear, and in strands rather than bunches - so are superior to other brands. I had the idea for a low-carbohydrate pasta and rice in 2010. I didn’t have the guts to start the business because I was scared of failing. Help with cash flow, to give the business the financial boost it needed to help market my new product and brand. The biggest contribution though is the knowledge and experience they offer. But you do have to have the drive and self belief, as it gets harder the bigger you get. You have to be able to climb any obstacle that you come up against.