Beauty Works Anti-Yellow Shampoo 200ml

Product Information

And fun fact: Purple shampoo works on a variety of light colors, including classic blonde, as well as balayaged and highlighted hair, and even gray, silver, and white shades, says Mondo. Is it OK to use purple shampoo every day? What Katie says: "This is the product I never knew I needed. The Olaplex system is the ultimate product range for protecting and caring for bleached hair. So the idea of a toning shampoo with the Olaplex technology inside is mind-blowingly exciting. It has become a must-have for me, as I use it alongside the rest of the range. I particularly like to use it straight after I've had my colour done when my hair is at its most vulnerable. If you're looking for a product that you can 100% rely on, this is that product."

Hairstylist Kevin Kelly adds that purple shampoo is only really a good fit for people with light hair. "You cannot use purple shampoo on caramel highlights," he says. "It will not do anything. It’s not light enough for the color to grab on to." He also adds that purple shampoo works wonders "if your hair isn’t light enough or your hair was highlighted or colors in properly." For our lab test, we used a spectrophotometer. It's a colour measurement device that we used to analyse the improvements in the yellow tones of the hair after a one-week testing period. Find out which is the best anti-brass shampoo below... If you’re in any doubt, it’s always a good idea to read the label. Leaving it on for too long runs the risk of drying out the hair and making it look patchy. There is also a risk of actually dying your hair bluish-purple, which, unless you’re going to a fancy dress party, is probably not what you’re after. As well as purple shampoos and conditioners, blonde hair will benefit from a monthly treatment masque or glossing treatment, to help add shine as well as freshening up colour. If you’re a keen swimmer, use a hair protector to keep chlorine from stripping your hair colour and turning it yellow or even green, and rinse hair immediately after swimming.The effect is softer, both in terms of the colour and how my hair feels afterwards. I wouldn’t recommend taking your purple shampoo right down to the ends. The hair there can be up to four years old so will grab onto too much of the purple pigment. What Sunil says: "I was recommended this product by a beauty editor with many years of industry experience, so naturally I had to give it a go. IMHO it is THE very best purple shampoo on the market if you want that real shot of iciness. To get my hair blonde, it needs some serious bleaching, and suffice to say, it needs all the help and conditioning it can get. This instantly banishes any trace of brassiness. As long as I dye my hair blonde, there will be a bottle of this in my bathroom." It’s very common for colour treated hair to change tone, especially through exposure to the sun, environmental pollutants and water with high mineral levels or chlorine,' says Gina. 'When hair is lightened, the natural colour is removed to accommodate the new colour, but as all hair colour has an underlying warmth, this will eventually start to show through. Using a purple shampoo will balance the yellow and orange tones in the hair.' How many times do you use purple shampoo? If you like the sound of the shampoo/conditioner combo from Bold Uniq, you can also grab the same product in an intensive mask. This one is super hydrating, so it's great for those with hair that is both dry and brassy. "Most potent toner you'll get outside a salon service," says one reviewer, adding, "I've had bleached hair for 15 years and this is hands down the strongest toner I've ever used. Lifts the colour in under a minute on my hair and being a toning mask, it doesn't leave hair feeling crispy in the way that many toning shampoos do." If you can’t avoid it, coat the ends in conditioner first to create a hydrating base and to dilute the shampoo. Then apply your purple shampoo in an 's' shape on mid-lengths and work it in with your fingers to deposit the pigment evenly." For how long should you leave purple shampoo in?

First, you don't want to use a purple shampoo every day. Our experts suggest swapping one in for your regular shampoo once every few weeks, or when you want to brighten your shade or minimize brassiness or yellowing. As for how to use a purple shampoo, for best results, allow it to sit for three to five minutes before rinsing to fully penetrate the hair. As well as drying the hair out, overuse can also lead to product build-up. “You should only use purple shampoo when needed,” says trichologist Hannah Gaboardi. “Using it too often can create product build-up and can make your colour look very dull. Gaboardi recommends using it once a week or once every two weeks depending on how your hair is looking and feeling. What are the best purple shampoos for your hair? With so many options available, it can be hard to narrow down the right formula for your hair. To help you choose, Vogue has rounded up some of the best purple shampoos below.Come summer, bottle blondes know the importance of preserving hair color at home. This is where the best purple shampoo for your hair, whether it’s a traditional cleanser or a deep conditioning treatment, comes into the equation. “Blondes have more fun, but the fun doesn’t last long!” jokes colorist Richy Kandasamy. “Blondes have a very light palette—and delicate, clean blonde color tends to fade faster, lose shine, and can look brassy or yellow very fast.” Below, find a breakdown of how purple shampoos work to keep hair color bright and vivid, as well as how best to work them into your routine. What is a purple shampoo? Still unsure of where to start? Don't worry—we've got you covered. Below, the best purple shampoos to keep your shade of blonde hair bright. The Best Purple Shampoos

As with any shampoo, you want to look for a high-quality one that is sulfate free," he says. "A good rule of thumb is that the lighter it is, the more subtle of a tone it’s going to be. The brighter the purple, the more drastic the results will be." Make sure to use a purple conditioner after your purple shampoo," says Mondo. (Two of my favorites? Bumble and Bumble's Illuminated Blonde Purple Conditioner and Morrocanoil Blonde Perfecting Purple Conditioner.) "Shampoo is mainly focused on the root area, so you want to make sure you're also covering those ends with that violet pigment to ensure even results from roots to ends." Morgan agrees, explaining that sometimes these shampoos can be drying to some hair textures, so he prefers to follow up with a hydrating hair mask. How to find the best purple shampoo Understand how it works There are a lot out there - we've just rounded up ten of our favourites but there are plenty more. The type you get really depends on your budget (because they can be exxy) but also what kind of hair you have. Purple shampoos can be a little drying, so if you have dry hair, you want one that has hydration added into it. Some are also more intense than others and some are better suited to brightening grey than dulling brass. It's best to read the label carefully before you choose, but you can't really go wrong - if you have blonde hair, any purple shampoo is better than none at all. Those who bleach their hair and live in hard water areas (which creates more mineral build-up on strands), should only use it once a week. Meaning, one bottle will last you until your next colour appointment, if not longer.Like its name suggests, a purple shampoo is a shampoo that contains purple pigments. Think of it as a colour corrector for your hair that helps counter-balance warm yellowish tones with cool lilacs. It’s for your Anya Taylor-Joy blonde bombshell moment. Our hair is getting all the love because we’ve built Beauty Works by bringing you the very latest hair products in the industry, working with leaders in our sector that deliver the latest hair trends and were here for it! But don’t just take our word for it, over the last ten years we’ve been featured in the national press including Vogue, Cosmopolitan, Grazia Magazine, Glamour and on ITV This Morning, and USA Chanel E! News. Our hair extensions and hair products have the seal of approval from the beauty blogger community.