Jacob's Mini Cheddars Blue Cheese Crisps 6 pack

Product Information

The flavours– Ploughman’s Cheshire Cheese, Dragon’s Breath Chilli Cheddar, and Strathdon Blue Cheese– were designed to “spotlight” different cheeses from England, Scotland and Wales, it said. In 1990, the two companies once again came under common ownership and became Jacob's Biscuit Group when they were acquired by the French company Groupe Danone. In July 2004, Groupe Danone and United Biscuits announced that they had made an agreement for the latter to acquire Jacob's Biscuit Group. [4] [5] Groupe Danone Sells Biscuit Operations in the UK and Ireland" (Press release). Groupe Danone. 23 July 2004. Archived from the original on 16 May 2006 . Retrieved 30 October 2007.

Fruitfield Foods was subsequently renamed the Jacob Fruitfield Food Group and is now part of the Valeo Food Group. Valeo Foods was established in September 2010 through the merger of Batchelors and Origin Foods. [9] In the meantime, Groupe Danone retained Jacob's brand ownership in Asia with manufacturing facility in Malaysia.Since their acquisitions, United Biscuits and Jacob Fruitfield Food Group have been in a legal dispute over the use of the Jacob's brand name. [10] [11] With the acquisition of Groupe Danone's biscuit division by Kraft Foods in 2007, the production and sales of Jacob's biscuits in Malaysia is undertaken by Mondelez Malaysia. The launch will be accompanied by a wider makeover across the entire Mini Cheddars range, featuring a refreshed brand logo and a greater focus on its “baked with real cheese” message. UB to Acquire Jacob's" (Press release). United Biscuits. 23 July 2004. Archived from the original on 12 February 2008 . Retrieved 30 October 2007. Signature Crunch: Crafted meticulously, every Mini Cheddar is baked to its iconic crispness, ensuring each bite delivers that satisfying crunch and full-bodied flavor synonymous with Jacob's.

In 2009, after 156 years of making biscuits in Ireland, Jacob Fruitfield shut its Tallaght plant. 220 jobs were lost while the company retained around 100 staff in a variety of roles. [16] The History of Advertising Trust (10 June 2011). "1958 Jacobs Club Biscuit (00_00_1958 HAT_20_01)". Archived from the original on 29 September 2011 . Retrieved 13 August 2011.Jacob's has partnered with leading cheese companies from England, Scotland and Wales and carefully baked each unique flavour to take inspiration from their best-loved regional cheeses.