Cheetos Flamin Hot, 8 ounce by Cheetos

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Greenfeld, who now goes by her married name, Lemmel, said she’s “very proud” of leading the team that put Flamin’ Hots into the world, and for coming up with the Flamin’ Hot brand name. But Montañez began taking public credit for inventing Flamin’ Hots in the late 2000s, nearly two decades after they were invented. First, he talked about it in speeches at local business and philanthropy award ceremonies. Then the online media, hungry for a feel-good story, took his claims viral. Brian Tallerico of RogerEbert.com wrote: " Flamin' Hot has so much to say about culture that it never gives its characters room to breathe outside the movie's 'message.' It makes for a film that doesn't seem to tell a true story as much as one that came off a product line from a Frito-Lay factory." [45] Monica Castillo, also writing for RogerEbert.com, gave the movie two out of four stars: "Overall, Flamin’ Hot is more cheesy than spicy. Its focus on the ' Si, se puede ... trabajar y ganar dinero' mantra dulls the flavors of what makes the movie enjoyable: the family at the center of Richard’s drive to survive." [46] Accolades [ edit ] Award

Montañez has said he was a janitor during the development of Flamin' Hot Cheetos and is portrayed as such in the movie, [14] [20] [21] but he had actually been a machinist operator since 1977. [2] [19] The movie presents an economic downturn during Ronald Reagan's presidency leading to layoffs and prompting Enrico's message. [14] In reality, the United States experienced a recession in the early 1980s that began prior to the 1980 presidential election, followed by consistent economic growth and decreasing unemployment until July 1990. [22] [23] Roger Enrico joined Frito-Lay in early 1991, two years after Reagan left office. [2] [17] [18] Frito-Lay cut 1800 jobs later that year. [19] [24] a b "US President Joe Biden hosts actress Eva Longoria at the White House for special Flamin' Hot screening". WION. Archived from the original on June 22, 2023 . Retrieved June 22, 2023. Kelly, Mary Louise (May 20, 2021). "Why People Are Upset About The Flamin' Hot Cheetos Story". NPR. Archived from the original on May 12, 2023 . Retrieved May 12, 2023. Montañez began giving keynote speeches, largely based on his Flamin' Hot Cheetos claim, in the late 2000s. [2] [17] In telling after telling, Montañez says he felt empowered to invent Flamin’ Hot Cheetos after watching a motivational video from Enrico, the CEO of the company, that encouraged all Frito-Lay workers to “act like owners” and take charge of the business.

The U.S. News and World Report article from December 1993 focuses on businesses finding success by empowering their employees. The section on Frito-Lay talks about the plant in Rancho Cucamonga, where manager Steve Smith had taken up Enrico’s initiative and gotten more front-line workers thinking about how to improve the business as a whole. Veteran machine operator Richard Montañez, 37, became so energized by Smith’s new operating style that after listening to salesmen he developed a new ethnic-food concept aimed at the Hispanic market,” the reporter writes. “After testing recipes and outlining a marketing strategy, Montañez burst forth with a kernel of an idea: Flamin’ Hot Popcorn, which will soon make its debut.” Pederson, Jay P., ed. (2000). International directory of company histories. Chicago: St. James Press. ISBN 978-1-55862-391-0. Archived from the original on 10 March 2012 . Retrieved 18 November 2011.

His second memoir, “Flamin’ Hot: The Incredible True Story of One Man’s Rise from Janitor to Top Executive,” is out in June from an imprint of Penguin Random House. US Business Cycle Expansions and Contractions". National Bureau of Economic Research | NBER. Archived from the original on December 1, 2019 . Retrieved June 22, 2023. Carey and Montañez appeared together soon after, at a June 2019 ceremony where Carey accepted a lifetime achievement award from the East Los Angeles Community Union. In a video created for the event, Montañez shifts his story, saying that it was Carey, and not Enrico, who created the motivational video that inspired him to create Flamin’ Hot Cheetos in the first place, though he has since returned to his version of the story featuring Enrico.Patten, Dominic (March 1, 2021). "Coen Brothers, Eva Longoria & Steven Soderbergh Films Among 22 Features Allocated CA Tax Credits". Deadline Hollywood. Archived from the original on November 24, 2022 . Retrieved March 1, 2021. a b c Hage, David; Grant, Linda (December 6, 1993). "How to make America work - Crunching rivals with resourceful workers". U.S. News & World Report. p.52 . Retrieved June 23, 2023. Gene Maddaus (May 18, 2021). 'Flamin' Hot' Screenwriter Defends Cheetos Movie: 'Enough of the Story Is True'. Variety. a b c d e f g h i j Sam Dean (May 16, 2021). The man who didn't invent Flamin' Hot Cheetos. Los Angeles Times

In 2009, Frito-Lay invited popular blog Boing Boing to feature online ads for Cheetos. The blog contracted Johannes Grenzfurthner (of monochrom) to create an artistic campaign for the product. [55]

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Though Flamin' Hot is advertised as a true story, [7] [8] [9] the authenticity of Montañez's account became doubtful after the Los Angeles Times published an in-depth article scrutinizing his claim, [2] with later corroboration by NPR. [10] Creation of Flamin' Hot Cheetos [ edit ] a b Shafer, Ellise (May 16, 2021). "Disputed Flamin' Hot Cheetos Inventor Responds to Frito-Lay's Claims: 'I Was Their Greatest Ambassador' ". Variety. Archived from the original on May 19, 2021 . Retrieved June 22, 2023.

John Nugent of Empire gave the film a grade of three out of five stars, praised the performances of Jesse Garcia and Annie Gonzales, and complimented Eva Longoria's direction. [43] Clarisse Loughrey of The Independent gave Flamin' Hot a grade of three out of five stars, complimented the chemistry between Jesse Garcia and Annie Gonzales, and stated that the film " keep its audience on their toes" owing to Eva Longoria. [44] Montañez's last position was vice president of multicultural sales and community promotions for PepsiCo North America. [18] He retired from PepsiCo in March 2019 during an internal investigation into his Flamin' Hot Cheetos claim. [2] a b Zellner, Wendy (August 24, 1992). "Frito Lay Is Munching On The Competition". Bloomberg.com. Archived from the original on October 18, 2023 . Retrieved June 23, 2023. The assignment to create spicy competitor products landed in the inbox of Sharon Owens, a product manager in the Single Serve group at the time. Unlike the mainline brands — Fritos, Doritos, Cheetos and Lays — whose managers were expected to serve as custodians of just one product, Single Serve was organized around a format: individually wrapped products made for cramped mini-marts and customers with just a few quarters to spend.

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Enrique Castillo (April 1, 2014). Richard Montanez's book "A Boy, a Burrito and a Cookie" Universally Inspires. LatinHeat. Montañez was born to a Mexican-American family in Ontario, California. [2] One of ten siblings, he was raised in a migrant labor camp in Guasti, an unincorporated community outside of Los Angeles. [2] [5] Variety Hosts Ten Directors to Watch and Creative Impact Awards Brunch | Festivals & Awards | Roger Ebert". RogerEbert. January 6, 2023. Archived from the original on April 12, 2023 . Retrieved April 12, 2023. PepsiCo Investors Corporate Profile". PepsiCo. Archived from the original on 12 July 2011 . Retrieved 1 July 2011. Patti Rueff, who worked as Enrico’s secretary for decades as he moved from the beverage business to Frito-Lay and on to the top of the parent company, vividly recalls Montañez calling her office to speak with Enrico — once he was already leading Frito-Lay, in 1992 or 1993, and after Flamin’ Hot products were already on shelves.