Netflix Stranger Things Scoops Ahoy Ice Cream Parlor Logo T-Shirt

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Did we miss any Stranger Things season 3 iconic logos in this roundup? Let us know on social @lookadesign! purposely made it like a local TV ad from the 1980s, complete with bad acting, bad camera moves, and 4:3 aspect ratio,” said Curt Mueller, senior vice-president, creative director at 22Squared. Matt O’Rourke, chief creative officer, 22squared, added: “Working on this campaign has been an awkward walk down memory lane. Growing up in the 80s was a strange time, and I speak for many of us at the agency when I say many of us relived some childhood memories through this process, which is essentially what watching Stranger Things evokes and why I think this work is so spot on.” Throughout the season, the ice cream shop was one of the main hangout spots. You’ll likely recall scenes with the very memorable Erica asking for more free samples.

Speaking of Coca-Cola, the (old) New Coke made an appearance in many scenes of season 3. They’re now selling the limited-edition cans along with some 80s-themed merchandise. Much of season 3 is set in a mall, which was the epicenter of teen life before the launch of the internet and social media. Even the Starcourt Mall logo exudes all the 80s feels you’ve ever wanted (and then some).

A classic American brand, The Gap, made its way into this season’s long list of featured brands (cue the shopping montage). This logo has seen some major changes over the years, getting rid of its all-lowercase rounded typeface and tight kerning. You can’t help but love that retro logo feel, though. A total of five elements were developed for this campaign. First, the shop had to be built. On 2 July, a Baskin-Robbins store in Burbank, California and another in Toronto uncovered a facelift. One of the coolest things about the show is the iconic Stranger Things logo itself. The blood-red neon, stencil letters, and panned-out animation make it anything but forgettable.

Having significant air time in season 3, Burger King came in strong and was a brand you couldn’t miss! This fast-food logo has had a few changes since the 80s, but the iconic colors and graphic sandwich effect have held steady. As mentioned, Burger King was featured prominently in the third season of Stranger Things. The brand also partnered with Coca-Cola, so you can go to any participating Burger King and get a “Hopper Meal” or an “Upside Down Whopper.” David Nagel, senior director of consumer engagement, Baskin-Robbins, said: “Netflix and the Duffer Brothers [co-creators] went to great pains to bring an 80s authenticity to the show and we’ve worked tirelessly over the last 12-plus months to extend that authenticity into our own work so super fans will feel like this is all a real-world extension of their favorite show.” In the fourth season episode, "Dear Billy", Erica uses an old recycled Scoops Ahoy cup as a paint cup.

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In a time when sugary cereal was yet to be viewed too critically by the watchful eye of government health departments, kids could eat Cocoa Puffs by the boxes without judgment. Unlike some of the other logos spotted in Stranger Things, the Cocoa Puffs logo has been made more retro and fun today, with curved letters and a 3D effect. A 15-second commercial was made to promote USS Butterscotch, a limited-time offer flavor being sold in Baskin-Robbins stores nationwide. The Baskin-Robbins R&D team took the flavor name from the show and created the flavor. Part of making this world feel believable is making every communication feel like it’s from 1985. Oh, and look for a very special number at the end of the ad.” If you weren’t looking too closely, they were easy to miss. But since Looka is all about logos, it was the first thing that stood out! The Stranger Things logo and 80s theme

And, can we say: the old-school Orange Julius logo is really great! The typeface they use today is much less exaggerated, but still has all of those fun vibes that are associated with the brand. Season 3 takes place over a few very long days, and the action and drama are in full force. From fighting evil Russians to the awakening of the Mind Flayer (leading to mass demonic-like possessions), the strong 80s theme was a nice balancing act to calm the nerves.

But enough about the Stranger Things opening sequence! It’s time to take a look at what famous 80s logos made the cut in this season’s roundup (and where they appear). 1. Orange Julius It was likely that Scoops Ahoy was highly regarded in Starcourt, as suggested by a Stranger Things 3 Starcourt Mall promo. [1]