Parle-G Biscuits - (pack of 24) - 80g per pack

Product Information

The wide distribution and availability of the brand ensures that people keep Parle G as their first preference of biscuit over other brands. All three companies continue to use the family trademark name "Parle". The original Parle group was amicably segregated into three non-competing businesses. A dispute over the use of "Parle" brand arose when Parle Agro diversified into the confectionery business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionery products. Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name. [10] In 2009, the Bombay High Court ruled that Parle Agro can sell its confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it clearly specifies that its products belong to a separate company which has no relationship with Parle Products. [11] Infrastructure [ edit ] Parle Bisleri (1970s), led by Ramesh Jayantilal Chauhan, younger son of Jayantilal. He runs it with his wife Zainab Chauhan and their daughter Jayanti Chauhan. Parle Mango Bite: খুচরো পয়সার ছেলেবেলা! মনে পড়ে সেই হারিয়ে যাওয়া '১ টাকার আমের সুখের' কথা?". The Bengali Chronicle (in Bengali). 18 July 2022 . Retrieved 10 August 2022. Let's know about the journey of one of India's oldest biscuit brands, and it's a success story. Parle-G is the most selling biscuits in the world. You will be surprised to know that the company didn't increase the biscuit price for the last 25 years. It's not like the company never tried it. It turned into a great protest when the biscuits cost even Rs.0.50 more.

Parle-G was something we had in the house all the time. Actually, it was the only cookie my parents kept in the house,” says chefs Hetal Vasavada, who grew up in an Indian household in New Jersey. She figured if other chefs used inspirations from childhood in their cooking, so could she. “I saw people like Christina Tosi taking childhood flavors like birthday and funfetti cake and using them in fun, and sometimes sophisticated, desserts. I felt like I could do the same.” Except Vasavada’s childhood flavor is Parle-G, which she’s transformed into Parle-G cookie butter and a chai cheesecake on her blog, Milk & Cardamom. The company currently has 130+ factories in India out of which 120+ factories are currently producing continuously. This makes the biscuits available at most of the retail stores. The consumers of Parle-G are primarily rural populations. Due to its profound locality, most of its revenue and product growth is dependent upon the population's needs. Parle Agro (1960s), led by Prakash Jayantilal Chauhan (elder son of Jayantilal Chauhan). The company is run by his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy).Tripathi, Dhirendra (2020-06-09). "Parle-G, coronavirus and the millions who ate that biscuit as they went home". mint. Archived from the original on 2021-01-21 . Retrieved 2021-01-15.

Parle-G is at the top of all biscuit brands in India. Its affordability makes it the most widely-eaten biscuit. It became the very first indigenous biscuit brand to cross the 5000 crore mark. Parle-G has also become the number one FMCG brand in India. It is one of the trustworthy brands. It has been awarded for its regular and consistent quality. In 1976 the biscuits Parle-Glucose won the award world selection at Geneva. Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for " Glucose", though a later brand slogan also stated "G for Genius". [5] Please note that the company is not running any such offer/ contest or offering any rewards to the public. The worldwide success of Parle-G". The Michigan Daily. 2021-11-16. Archived from the original on 2022-10-23 . Retrieved 2022-05-31.

Parle-G Biscuit - Original Gluco Biscuits

Parle – G comes under the Rs 100 per Kg category, which makes it affordable for everyone and makes it the popular choice for people during such desperate times. It was initially called Parle Gluco and was a huge success. Parle Gluco was the first biscuit to be produced in India, and it revolutionized the biscuit industry in India. As time passed by, the biscuit went through several changes, and in 1947 it was re-branded as Parle-G. It became one of the most popular biscuits in India, and it is still considered a staple in most households.

The Parle Gluco company was founded in 1929 near Mumbai by Mohanlal Chauhan. Chauhan was inspired by the Swadeshi movement, which advocated for a boycott of British goods and a revival of Indian-made ones as part of the Indian independence movement. British biscuits were expensive, and after a few years of making candy, Parle Gluco expanded to making their biscuits as an affordable alternative to British biscuits. Parle G is the largest selling biscuit brand in the world!". EDUINDEX NEWS. 2020-07-24. Archived from the original on 2023-07-01 . Retrieved 2022-04-26. Dev Chatterjee & Meghna Maiti (15 September 2008). "Chauhan siblings close to settling row over Parle brand". Economic Times . Retrieved 12 October 2011. In 2013, Parle-G became India's first FMCG brand to cross the ₹50 billion mark in retail sales. [6] Popularity [ edit ] According to a Nielsen survey, Parle-G was the first Indian FMCG (Fast-Moving Consumer Goods) brand to cross the Rs 5,000 crore mark in retail sales. Also, did you know that the brand has a huge market of consumers in China? Parle-G sells more than all the other biscuit brands in China. Not just that, but the survey also claims that 4551 Parle-G biscuits are being consumed at any given second in India.

Ratio Performance

The biscuit was at first named as Parle-Glucose till the year 1980. After this, it became Parle-G ( G stands for glucose that was present in the biscuit, but in recent slogans, it stands for genius). This biscuit is now being sold worldwide, in the United States, Europe, and Africa. Parle-G TV Commercial- 1980s Parle-G - Logo and Meaning Parle-G Logo Parle Products (styled PARLE in its logo) is an Indian multinational food processing company, based in Mumbai. It is best known for the biscuit brand Parle-G, [2] [3] which is the best-selling biscuit brand in the world, according to a 2011 Nielsen report. [4] [5] [6] History [ edit ] Parle gained the highest growth rate among all the other biscuit brands. The growth rate increase is also its best growth rate in the last 40 years. The company also said that this type of growth is also previously experienced during other phases of crisis in the country like earthquakes and tsunamis when the sales of Parle–G went up exponentially. No matter how broke you’re, Parle G biscuits is a savior! If you’re hungry, nothing can match a cup of piping hot chai with Parle G Biscuits. And even though the quality of cover has changed, the design has not changed much.

Bhushan, Ratna (3 March 2011). "Parle-G world's No 1 selling biscuit: Nielsen". Economic Times . Retrieved 23 November 2017. The logo of Parle-G is one of the most well-known in India. The logo shows a young girl child, about the age of 4-5. The logo is significant as it shows that all age groups can eat the biscuit and the glucose components are suitable for kids even. Jill Didur (2006). Unsettling partition: literature, gender, memory. University of Toronto Press. p.22. ISBN 978-0-8020-7997-8. They tried to increase the price of the brand, which dramatically decreased the volume of the brand. Consumers demanded stable prices. They are bound to keep a fixed price, so they manipulate the net quantity by keeping the price stable. Risk of withstandParamita Chatterjee & Ratna Bhushan (13 January 2009). "No sign of truce in battle over 'Parle' brand". The Economic Times . Retrieved 12 October 2011.