Vicco Vajradanti Toothpaste- 200g (Pack of 3)(Ship from India)

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It was the first brand to sponsor a television show just so their jingle could be broadcast repeatedly, and this was called "marketing blitzkrieg" meaning "doing your branding on multiple platforms at the same time." Materials and equipments used were three herbal toothpastes (Patanjali Dant-Kanti Dental Cream, Himalaya Complete Care Toothpaste and Vicco Vajradanti Toothpaste), sterile plastic containers, insulated containers, calibrated test tubes, ALP reagent kit, ACP reagent kit and Erba Manheim Automatic Analyzer. I know your mind has started humming that jingle. Earlier, people used to love singing Vicco's jingles, just like they did movie songs and we still do that whenever we spot a Vicco product. Such jingles are referred to as classic jingles, and each memorable jingle or music has a fascinating past. Babhul, Bakul, Jambhul, Laung, Manjishtha, Bor, Akhrot, Akkal - kadha, Jeshthamadh Ajwain, Dalchini, Khair, Patang, Harada, Vajradanti, Anantmul, Amla, Behada, Kavab, Maifal. Vicco has recently introduced skin moisturizers, sunscreens, and oil-based lotions to cope with the present while remaining a subtle but important aspect of our culture.

Order Vicco Vajradanti Toothpaste (200g) Pack of 3 | Vicco labs

The essence of the story, however, is how a lawsuit prompted the business to communicate and present the brand as ayurvedic rather than cosmetic, which was lauded as one of the smartest approaches in the sector. Vicco – The lawsuit's Response Natural Products: This ayurvedic toothpaste draws from centuries-old wisdom and traditional practices that prioritise natural ingredients and holistic health. Made with a blend of 18 Ayurvedic herbs, this toothpaste provides natural oral care without any artificial ingredients or chemicals. Keshav Pendarkar founded Vicco in 1952. In Nagpur, he was running a local ration shop. We all possess high aspirations and are striving to achieve them. We all desire to attain more ambitions in life, and Keshav was no exception. As a result, he relocated to Mumbai with his family and began working for his goal. There was no guarantee that it could survive in the market since it was chemical-free and was made just from turmeric and other medicinal herbs. People were concerned that the cream's yellow tint would turn their faces yellow. When the Excise Department denied the ruling and initiated a lawsuit, the situation became even worse. They took the case to the high court, but the high court too ruled in support of Vicco stating that since it was herbal medicine, no tax could be levied. However, in that period, a tax and central excise reform were introduced, and this new central excise tariff act 1985 was adopted in 1986, and once it was enacted, a second trial was started, this time by central excise on Vicco, and that case lasted several years.Being a dentist myself, I trust Vicco Vajradanti Paste for my own oral care needs. It's a great Ayurvedic product.' - Anjali Balaravi, Dentist, 35 Inclusion Criteria: Subjects in the age group of 19-21years with good general and periodontal health following routine oral hygiene procedures and those who agreed to comply with the study visits were included in the study.

Vajradanti Herbal Tooth Powder - Vicco - Spices of India

Apart from all the benefits mentioned above, the Vicco Vajradanti paste contains multiple essential properties. The firm opted to use television to reach potential customers. Only Doordarshan was available on television during those days. Gajanan Pendharkar used a distinctive manner of presenting its company. He spoke with the producers of the TV show "Yeh jo Zindagi hai," which led to Vicco's commercial being aired during the show's broadcast. Salivary ALP and ACP showed reduction in all the three groups after brushing. Levels of ALP and ACP activities in saliva and GCF directly correlate with the intensity of inflammatory process of periodontal tissue and act as inflammatory markers in periodontal diseases. As the inflammation subsides, level of ALP and ACP in saliva also decreases [ 17, 18]. In the present study, gingival inflammation present in some individuals might have come down due to various anti-inflammatory substances present in toothpastes such as pilu, akarkara, vidang, chamomile, babool, jamun, bor, liquorice, harda, neem etc [ 19– 21] and thus, helped in reducing the levels of ALP and ACP in saliva. Subjects were instructed to brush twice daily using the toothpaste which was given to them. Unstimulated saliva samples were collected before and after brushing and were transported to the laboratory where salivary ALP and salivary ACP levels were determined. The study was conducted over a period of 4 weeks on each subject and saliva samples were obtained at weekly intervals starting from day 1 i.e., on 1 st day, 7 th day, 14 th day, 21 st day and 28 th day.Stay hydrated and drink plenty of water throughout the day, as it helps stimulate saliva production, which aids in cleaning the mouth. Vicco Vajradanti toothpaste is specifically formulated keeping in mind the needs of people with sensitive teeth. The common cause of enamel erosion, gum recession, or other factors that make your teeth sensitive. The toothpaste contains ingredients, which help to desensitize the nerves in the teeth and reduce sensitivity to hot, cold, or sweet stimuli.

Vicco Vajradanti Paste | Vicco labs

In 1952, Keshav was thinking about the future and observed that folks were using toothpaste instead of tooth powder to clean their teeth. Keshav requested his son, Gajanan Pendharkar, a pharmacist, to create toothpaste out of the medicinal herbs. So Vicco never used any chemicals in their toothpaste as some kinds of toothpaste had fluoride, which might have posed health issues if swallowed by the user. Unstimulated saliva was preferred over stimulated saliva in the present study, as unstimulated saliva is secreted by the salivary glands in normal physiological conditions. The unstimulated whole saliva is often preferred in the diagnosis of biomarkers, as stimulated saliva contains a diluted concentration of ingredients which are intended to be detected. The dilution of salivary sample may pose difficulties in detection of these ingredients and may result in inferior levels of these ingredients in the processed salivary sample [ 16]. Cut to 2020, the brand has roped in youth icon and actress Alia Bhatt as their new brand ambassador. Their previous ambassador was film and TV actress Indrani Chakraborthy, more popularly known by her stage name ‘Mishti’. Healthy Teeth and Gentle Whitening: The powerful combination of medicinal herbs in this toothpaste helps promote healthy white teeth. This toothpaste also helps prevent the formation of plaque, reducing the risk of cavities and tooth decay.As a library, NLM provides access to scientific literature. Inclusion in an NLM database does not imply endorsement of, or agreement with, Rinse your mouth with an antiseptic mouthwash to further reduce bacterial growth and freshen your breath. Vicco's skin products have always been yellow, symbolizing the brand's long-lasting relationship with turmeric and its effects on perfect skin, whilst the logo depicts antiseptic aspects.