Comfort Pure Fabric Conditioner dermatologically tested gentle next to sensitive skin 4.8 L (160 washes)

Product Information

Both brands sell products that cover their main audiences – those who need a regular conditioner, those who need a more intense conditioner, and those who need a more sensitive product. Comfort was the first fabric conditioner to be launched in the UK in 1969 and continues to be the market leader, with Comfort Blue Skies being the bestselling fabric conditioner in the UK*.

At the time of writing, a 3-litre bottle of Comfort’s Sunshiny Days Fabric Conditioner was cheaper than a 2.9-litre bottle of Lenor’s Spring Awakening Fabric Conditioner, but only slightly. It’s really not very difficult to find Comfort or Lenor in a small shop, a supermarket or online. In fact, both brands are quite prominent features in the laundry world, so you will see them a lot. Comfort is currently working on a Long Live Clothes project, which is all about making fashion more sustainable. The thinking behind this is that we should manage our wardrobes better, and should make better and more conscious fashion choices.

For example, if you wash your clothes after wearing them once, then you’ll likely smell the fabric conditioner more because you use it more frequently. On the flipside, if you wash your clothes after multiple wears, the conditioner is obviously going to wear off, so you won’t be able to smell it as much. Comfort and Lenor make a wide variety of products, and many of these items come in various scents. Learn more about their goods below. Comfort Like many other laundry brands, Comfort and Lenor are committed to making the world a greener place. Here are a few things that both brands are doing right now to help the planet. Lenor sells three variations of fabric conditioner: Liquid Fabric Conditioner, an Ultra-Concentrated Fabric Conditioner and a Sensitive Fabric Conditioner.

In addition to this, both brands’ products typically come with a screw cap measuring cup, so you can accurately measure out the dose of conditioner you need. This limits how much wasting you can do, and it also means that you get accurate washes per bottle. The young couple, who are made from rags and cloths, live in the fictitious world of ‘Clothworld’ and are part of Comfort’s advertising program. In the ads you regularly see Lisa and Darren using Comfort’s products to keep themselves clean as they go about their lives. Comfort Classic fabric conditioner comes in a 100% recyclable bottle, and the conditioner will give your laundry long lasting fragrance and softness. Since these early days, Unilever owned Comfort, has expanded and now sells goods all around the world, this includes places like Latin America, Europe, the Middle East and Asia.

History of Comfort and Lenor 

The brand has since gone on to win several awards, including the 2017 Product Of The Year Award here in the UK, and the 2021 Grocer Product Launch of the Year prize in the “Household: laundry” category.

It’s not always possible to see the whole brand selection of either of these brands’ products in shops – you don’t always see every scent or bottle size at the supermarket, for example. In the late 90s Lenor was one of the very first brands to introduce revolutionary Scent Bubble technology into their conditioners. Whereas other scents like Comfort Ultimate Care Sunburst Fabric Conditioner comes in a 58-wash bottle. At the time of writing, a 1.16-litre bottle of Comfort Pure giving 33 washes costs less than a 930 ml bottle of Lenor Sensitive which gives 31 washes. Therefore, Comfort’s product is cheaper per wash. Of course, you might not be able to find specialised scents in extra-large bottles, but popular smells like Lenor Spring Awakening can be found.So, it really does come down to personal preference, what products you see in the shop/online on the day, and if there are any bargains to be had. While the Comfort bottle is bigger, it only gives you 58 washes compared to the 60 washes offered by the Lenor product. Therefore, Lenor Outdoorable Ultra-Concentrated Pink Blossom works out slightly cheaper per wash. In 2021, Comfort launched Comfort Ultimate Care. The range was a re-launch of the Comfort ultra-concentrated fabric conditioners, adding additional clothes care benefits, with unique Pro-fibre technology offering fibre protection, colour protection, and helping to retain the shape of clothes. Although, if you don’t really mind what you buy, you could always alternate between these two great brands, and just buy the scent or product that’s on offer at the time. There’s no harm in doing this, and a lot of people do it! In addition to this, Lenor is continuously working towards reducing their carbon footprint by making new plant-based conditioner formulas. This new formula, which is typically made up of 80% plants, is designed to replace other CO2 heavy softening ingredients in Lenor’s products.

Both Comfort and Lenor are well-known for trying out their daring scents! And of course, it goes without saying that not everyone will like every smell.There really is a mixed debate on this particular topic. And ultimately it comes down to personal preference. Some scents by both brands are strong, and can be overpowering to some. While others like the pungent perfume that lingers on laundry for days on end. Below you’ll find a like-for-like comparison between products sold by Comfort and Lenor. The items that will be looked into are: Regular fabric conditioner, more concentrated fabric conditioner, and fabric conditioner that is suitable for sensitive skin.