Wrigley's Doublemint Chewing Gum - 40 pk.

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Find sources: "Doublemint"– news · newspapers · books · scholar · JSTOR ( April 2008) ( Learn how and when to remove this template message) We are committed to ensuring that consumer needs are always satisfied. With the changing nature of people’s lifestyles, providing an on-the-go breath freshener which can be enjoyed regularly – due to its sugar-free credentials – is something we identified as a key demand in the category.” Some of the most recognizable twins were Linda and Lisa Yokubinas. From small beginnings in small-town Illinois, they were cast in 1985 to bring Doublemint into the new era. This partnership was extremely beneficial for the two, as it ended up as a career for them. They became stars over the next six-decade. Brittany continued acting and had a successful career for the next decade. Some notable rows were Carmen in It’s Always Sunny in Philadelphia,and Kelly Pits in The Game. Brittany and Cynthia Daniel The Mowry Sisters

By an application lodged at the Registry of the Court of First Instance on 1 September 1999, Wrigley brought an action for annulment of the contested decision. The Court of First Instance upheld that action. Despite its ups and downs, Wrigley’s chewing gum ads brought plenty of fun and nostalgia to the modern world. Its impact on pop culture—Wrigley’s classic commercials will undoubtedly continue to find a rapt audience online—is interesting as well. After the Yokubinas long reign came to an end, Brittany and Cynthia Daniel became the Double Mint twins. They were the first set of twins to be fraternal, not identical. Their reign was shorter than their predecessors, as they landed a sweet job as the stars of Sweet Valley Higha year later. Depending on the chewing gum you eat, it is actually relatively safe to have chewing gum every day as it helps to exercise your jaw muscles. Remember to opt for the ones without added sugar to prevent the risk of tooth decay. 10 Best Chewing Gum in Malaysia 2023 1. Juicy Fruit Flavor Juicy Chewing Gum Image credit: Shopee By an application lodged at the Registry of the Court on 17 April 2001, the Office for Harmonisation in the Internal Market (Trade Marks and Designs) (hereinafter ‘OHIM’) brought an appeal under Article 49 of the EC Statute of the Court of Justice against the judgment of the Court of First Instance of 31 January 2001 in Case T-193/99 Wrigley v OHIM ( DOUBLEMINT) [2001] ECR II-417 (hereinafter ‘the contested judgment’), in which the Court of First Instance annulled the decision of the First Board of Appeal of OHIM of 16 June 1999 (Case R 216/1998-1) (hereinafter ‘the contested decision’) dismissing the appeal lodged by Wm. Wrigley Jr. Company (hereinafter ‘Wrigley’) against the refusal to register the word DOUBLEMINT as a Community trade mark for various classes of goods including in particular chewing gum.Patricia and Priscilla Barnstable got their start as Doublemint Twins. Their father was Dale Barnstable, an NBA famous for being banned for life in 1951 for point shaving. They were extremely popular and parlayed to acting in the short-lived TV show, Quark. In its observations, Wrigley claims that the word DOUBLEMINT wholly satisfies the conditions laid down by the Court of Justice in Case C-383/99 P Procter & Gamble v OHIM [2001] ECR I-6251 relating to the BABY-DRY trade mark for a word to be accepted as having distinctive character. Liz and Jean Sagal, the sisters of Katey Sagal of Married….With Childrenand Futuramafame, were cast for the role in the 1980s. Their role was short-lived, but they used it as a stepping-stone to act in their own TV show, “Double Trouble.” After the show ended a few years later, Cynthia Daniel retired from acting to become a photographer. The one exception was a cameo on That 80s Show, which featured her sister at the time. The Office for the Harmonization of the Internal Market (OHIM) Board found that the words "euro" and "hypo", which were an abbreviation of "hypothek" meaning "mortgage" in German, were descriptive of those services, and the association of those two elements in one word did not make the word any less descriptive.

Chewing gum sales aren’t quite what they once were. Although gum was once quite popular and ubiquitous, sales began declining over time, starting with the increased popularity of mints (like Altoids in the late 1990s. In a 2014 report, the AP reported chewing gum sales fell eleven percent between 2010 and 2014, forcing marketers to rethink their marketing strategies for modern consumers. Over the next few years, sales were expected to decline despite occasional surges, as Chicago-based research firm Mintel reported in 2015. The company loved to capitalize on the word “double” and introduced the Doublemint twins in 1939. Initially, they were drawings Wrigley included in magazine and newspaper advertisements. From 1959 they cast and used real twins in their print ads and commercials. There have been many of the years, so let’s meet some of the Doublemint Twins. Jayne and Joan Knoerzer: The First Real Doublemint Twins Finally, OHIM contends, contrary to the finding of the Court of First Instance in the contested judgment, that a word such as DOUBLEMINT does not cease to be descriptive simply because it can have several meanings and is therefore ambiguous. In the mind of the average consumer, DOUBLEMINT is spontaneously associated with certain potential characteristics of the goods in question, namely their mint-based composition and their mint flavour, so that the word is necessarily descriptive and cannot therefore be registered as a Community trade mark. According to Wrigley, the grammatical structure of the word DOUBLEMINT is unusual and elliptical and nobody would describe the characteristics of chewing gum by saying that it ‘has a doublemint flavour’. In addition, the word DOUBLEMINT has many possible meanings, which precludes consumers from remembering one of them in particular, and this gives the sign an ambiguous and suggestive meaning. In this 2008 case, the ECJ clarified that distinctiveness and descriptiveness are separate considerations requiring separate assessment in terms of whether a Community Trade Mark (CTM) should be registered.This case was decided in February 2011. The word mark INSULATE FOR LIFE was applied for as a CTM for "building construction; repair; installation services". Nowadays, the chewing gum you can find in the market is mainly made of gum base, colours, sweeteners, flavours and softeners or plasticizers to get its sweet taste. Chewing gum consists of hard or powdered polyol coating, which contributes to its rubbery texture, elasticity, and chewy traits. The following are the 10 best chewing gum in Malaysia. What Are The Benefits Of Chewing Gum? Paragraph 1 shall apply notwithstanding that the grounds of non-registrability obtain in only part of the Community.

This approach was confirmed in the 2004 case of POSTKANTOOR, where the ECJ stated that if, due to the unusual nature of the combination of words which form a trade mark, the overall impression is sufficiently far removed from the descriptive elements of the words concerned and the combination creates a different impression from the individual words, the mark is registrable. If the new word has established its own meaning, independent of the individual components which make up the mark, then again it is registrable. More recent guidance EUROHYPO He introduced Juicy Fruit in 1893, with Spearmint gum following that same year. Wrigley designed a logo for Spearmint and pushed it so much, it eventually became successful for his company. Doublemint gum made its debut in 1914, featuring double flavor strength, double wrapping, and double the value of other gum brands. Freedent, Orbit, Extra, and Hubba Bubba came along much later.The ECJ ruled that although there was some overlap between the 'distinctiveness' and 'descriptiveness' grounds for refusal to register a trade mark, each ground was independent and required separate examination. Article 7(1)(c) of Regulation No 40/94 provides that trade marks which ‘consist exclusively of signs or indications which may serve, in trade, to designate the kind, quality, quantity, intended purpose, value, geographical origin, time of production of the goods or of rendering of the service, or other characteristics of the goods or service’ are not to be registered. Wrigley put the two in ads showing them doing things like riding bikes, playing tennis, and other fun activities together. Strangely, the company wouldn’t let them chew gum in the ads. Amazingly, chewing gum has its own health benefits as well. Some of the advantages you can get by chewing gum are reduced bad breath, getting rid of nausea and teeth protection. If you struggle to focus on a particular task, maybe it is time for you to start chewing gum as it improves brain functions and alertness, allowing you to make much more rational decisions. Is It Good To Have Chewing Gum Every Day?

Therefore, the sign did not have an unusual or ambiguous character which would lead the relevant public to make an association other than with the services being provided. Summary The actual flavorings used in Doublemint gum are a trade secret, but the company does say that the main flavor ingredient is peppermint. Although it is not a sugarless gum, in 2003 Wrigley's replaced some of the sugar with artificial sweeteners aspartame and acesulfame potassium. [ citation needed] Listed

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On appeal, the Court of First Instance (CFI) then ruled that it was sufficient that the OHIM Board of Appeal had applied the descriptiveness test in relation to the word mark EUROHYPO, confirming that a mark which was descriptive of the relevant goods and services was devoid of any distinctive character under Article 7 of the Regulation. It thereby failed to ascertain whether the word at issue was capable of being used by other economic operators to designate a characteristic of their goods and services. The Mowry sisters had arguably the most successful post-Doublemint acting careers. There are too many to list here, but there’s a fun connection to Brittany Daniel. Tia Mowry also starred in the TV show, The Game. Tia and Tamara Mowry Modern Doublemint Twins