Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

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With winters raging outside and the father raging within, it is their mother’s protection that allows the boys to have a wildly fun, thoroughly dysfunctional time growing up. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. is an insider′s guide to coming up with great ideas as well as an unapologetic send–up of all that′s heavy–handed, dim–witted, and ineffectual in the industry.

The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. They also argue that a simple ad could contain no to few words just a picture and the brand name somewhere on the ad or incorporated in. As ad-man Luke Sullivan shows in "Hey Whipple, Squeeze This," It's hard to say the exact effect that an ad campaign has on a given product's sales performance; this is, after all, largely a subjective business. I can't even begin to tell you how I loved this sentence because everyone's always ringing the fire bell about how no one has an attention span anymore. Some of the reasons is that it speaks to you in the same way a good advertisement does--you'll have to read this book to figure out what I mean!You′ll get authoritative advice and guidelines on creating great ideas for both digital and traditional media, all while Sullivan regales you with hilarious industry war stories. With their first main argument that advertising is hated by most people but it can be overcome is valid because it’s true that most people do hate advertising. For those who don't count themselves among these classes of people, I would still not hesitate to recommend this book anyways. Add on top the amazing examples from award winning campaigns and the clever analogies (the one that compares advertising to give a pill to a dog is by far the best I've seen on this business) and this read is a time very well spent. This book may not be the be-all-and-end-all of ad writing books, but it sure is an excellent springboard.

Hey Whipple Squeeze This by Luke Sullivan and Edward Boches is simply put a lengthy detailed guide to creating great ads and being a great advertiser.

Nonetheless, with all of his experience in the advertising industry, Sullivan has plenty of ideas on what makes a good ad - which he highlights with plenty of examples taken from companies like Volkswagen and the Economist - as well as those on some of his most-despised ads, exemplified primarily by the series of Charmin spots featuring their notorious spokesman, Mr. Starbucks did this by inspiring their fans to doodle on their plain white cups and then turned them into art. Whoever enjoys advertising will have a delightful time and surely will put this up in the ranks of good advertising books. Even for those that don't, it is a fun read to understand how the messages we see everyday are crafted.