Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

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The Joint Venture launch is excellent for those who already have more experience and partnerships considerably increase your product’s reach. It does feel to me like there’s a lot of filler in this book, but it’s probably useful to people who are less jaded on marketing. On the other hand, I would have loved to see more detail about how to craft the prelaunch content. I feel like there could have been a lot more depth there. Leveraging Psychology: Sequences allow you to use psychological triggers such as curiosity (through cliffhangers) and urgency (by revealing the product launch date). These can motivate your audience to take action. Now, I know the stuff Mr Walker talks about works. He has created a solid formula if you're launching products online. But this book is more sales letter than content. It's a lot of fluff. A lot of "this is what I'm going to teach you" and not enough actual teaching. It boils down to this: Launch by Jeff Walker is a not-so-sly way to get you into his expensive coaching, which he mentions often. simply estimates or projections, and should not be considered exact, actual or as a promise of potential

All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted merchantability or fitness for a particular purpose, and make no guarantees whatsoever that you will the contents of this book. The publisher and author specifically disclaim any implied warranties of Product launch is about creating value to your customers. Always exceed your customers' expectations.Conversation: Most people are more interested in what they say than in what other people say. So creating a conversation and “listening” to your audience will help you succeed and get away from the traditional monologue of traditional marketing where people receive business messages but are not heard. Social Proof: People can respect you for your knowledge, but a powerful way to broaden your authority is to show social proof that you truly are an authority on the subject. Use customer testimonials and success stories to ensure you have your social proof. Take a ride on the credibility of others who believe in you. Review your current position, business-wise. (Whether you are in the early stages of generating ideas, already have an established business, or you are starting from scratch.)

Systeme.io allows you to do all of that and more. Our software ensures that you have a comprehensive marketing platform where you can grow your business, all with one piece of software. He paved the way for digital product launches, and as I’ve said, I don’t think the online space would be the same without him in it. You’ve created an interesting product, made a successful pre-launch sequence and created a list of thousands of people interested in the product. Prelaunch Content Piece (PLC) #1: Theme – The Opportunity. Show potential clients how their lives could transform. Anticipation: When someone feels something is coming, they’re curious and anxious, and this ensures that you have your audience’s attention. Creating anticipation before a release is critical to success.

“Launch” Quotes

Launch" is the treasure map into that world---an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches. I had to read this one for work, and the experience was like reliving the time I was a writing tutor in college, helping business and seminary students (re)write their papers. Nearly every paper had so much fluff and repetition that I began to pity college professors, or whoever else ended up grading those papers. In some of his modules, he's standing there and talking to the camera while drawing on a whiteboard. It’s almost like having a strategy session with someone. Learning from internet billionaires is never a bad idea, especially when you want to follow in their footsteps and build an empire of your own. As an online entrepreneur, this book taught me a lot. It also gave me insights into the launch formula followed by my favorite creators online.